Measurement
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Measurement
What have you achieved? What can you learn from those measurements and how will you address the challenges/obstacles?
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Vitality
What habits and behaviours should you observe and encourage?
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Results
How do you measure the key results in delivering on the community objectives? How will you capture impact stories?
Measuring your community performance is an ongoing process, not (only) a one-off annual exercise. The community manager takes responsibility for constantly taking the community’s ‘pulse’. This includes all quantitative and qualitative approaches to assess the results, engagement, and vitality of the community (of practice) to make sure the community remains relevant in terms of its practice and the organisation’s goals, stays engaged and delivers on its vision. All elements that make up a community’s vitality are to be measured: the rituals and behaviours, as well as the activities and interactions that are in place or need to be put in place to meet the community’s objectives. You always refer to the community’s vision and objectives when you measure your community’s performance.
While you assess both the tangible and the intangible output and impact of your community to prove its value, you are also measuring your community’s performance.
This will allow you to better understand what does not work, and why and how you could improve your community’s operational model.
Your main overall performance measurement tools are the community roadmap and the Communities of Practice Success Wheel. You can use these to answer the following questions. How is the community doing in each facet? How would your rate your community on each question listed in the community of practice roadmap?
You will learn:
- how to design and communicate your purpose, vision, objectives and strategy
- how to use appreciative inquiry to identify and design a vision for your community needs, challenges and opportunities
- how to pitch your community’s value proposition