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The impact of influencers on advertising and consumer protection in the single market
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The impact of influencers on advertising and consumer protection in the single market

Metadejta tal-pubblikazzjoni

An Influencer is a content creator with a commercial intent, who builds trust and authenticity-based relationships with their audience (mainly on social media platforms) and engages online with commercial actors through different business models for monetisation purposes. The influencer marketing industry has grown significantly in recent years. Consumers engage with influencers voluntarily but are at the same time exposed to advertising that relies on the parasocial relationship between the consumer and the influencer, which raises concerns about the protection of consumers.
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ISBN 978-92-846-9063-3
DOI 10.2861/839420
Numru tal-Katalogu QA-07-22-116-EN-N
ISBN 978-92-846-9064-0
DOI 10.2861/958752
Numru tal-Katalogu QA-07-22-116-EN-C
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ISSN ISBN 978-92-846-9063-3 DOI 10.2861/839420 Numru tal-Katalogu QA-07-22-116-EN-N
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ISSN ISBN 978-92-846-9064-0 DOI 10.2861/958752 Numru tal-Katalogu QA-07-22-116-EN-C
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Din il-pubblikazzjoni tista’ titniżżel fil-format web (PDF) u fil-format bi kwalità tal-istampar (PDF/X). Għal aktar informazzjoni dwar kif tipprintja l-kopja tiegħek stess tal-pubblikazzjonijiet tal-UE, jekk jogħġbok irreferi għat-taqsima tal-FAQ tagħna.
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