Case T-331/16: Judgment of the General Court of 26 October 2017 — Hello Media Group v EUIPO — Hola (

hello media group) (EU trade mark — Opposition proceedings — Application for EU figurative mark #hello media group — Earlier EU figurative and word marks HELLO! — Relative ground for refusal — Likelihood of confusion — Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001))