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HomeMystery shopping survey on territorial restrictions and geo-blocking in the European digital single market
Executive summary
Metadatos de publicación
The 2019 Mystery Shopping Survey on territorial restrictions and geo-blocking in the European Digital Single Market (MSS 2019) analyses the occurrence of geoblocking practices and other sales-limiting practices linked to the territorial location of cross-border shoppers that are used by e-commerce websites in the former EU28. The European Commission has since 2015 developed actions to improve cross-border sales opportunities for consumers and businesses. The Geo-blocking Regulation (EU) 2018/302 (GBR) addressed the issue of unjustified “geo-blocking” and other forms of discrimination based on customers’ nationality, place of residence or place of establishment within the EU’s internal market. The present study was commissioned within the context of the European Commission’s activities for the first-short term review of the GBR, with a view to monitor the first implementation of the Regulation, and its first contribution to the functioning of the internal market. Unjustified geoblocking and discrimination pursuant to the GBR can occur at several points in the cross-border shopping process. Other sales limiting practices may also have an impact on cross-border sales. The present study distinguishes the following phases, and analyses geoblocking and sales-limiting practices in each of them: access to a website; availability of products; registration; delivery to the shopper’s country; price differences and payment. Throughout this process, there are several instances in which a cross-border shopper may not be able to proceed in the same way as a domestic shopper would do. In order to identify such practices and analyse the potential impact of the GBR on their frequency, the results of the present study were compared with the results from the 2015 Mystery Shopping Survey on territorial restrictions and geo-blocking in the European Digital Single Market, which was conducted using the same methodology.
- Publicado:
- Autor(es) colectivo(s): Dirección General de Mercado Interior, Industria, Emprendimiento y Pymes (Comisión Europea) , IPSOS , VVA
- Тemas: Tecnología de la información y telecomunicaciones , Comercio — Competencia
- Tema: bienes y servicios , bloqueo geográfico , comercio electrónico , diferencia de precios , dimensión transfronteriza , discriminación por razones de nacionalidad , encuesta de consumo , entrega , Estado miembro UE , libre circulación de mercancías , libre prestación de servicios , mercado único digital , pago , residencia , sitio Internet
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| ISSN | ISBN 978-92-76-18944-2 | DOI 10.2873/148672 | Número de catálogo ET-01-20-310-EN-N |
- Released on EU publications website:
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