How to evaluate your publication’s performance

Date: 26 April 2023
Venue: Online event

We can measure the performance of publications to identify those that performed well or to learn to better target our audiences and maximise the outreach of our messages. This year’s Interinstitutional Digital Publishing Committee (IDPC) meeting will focus on our publications’ audiences and performance and aims to provide insight into the following key topics:

• The battle of the audience: capturing attention in a world overloaded with messages
• Leveraging the Target Audience Analysis dashboard for green messaging
• Writing for human readers
• Performance measurement for your publications: build a performance culture for powerful EU publishing

Join a community of communication and publication professionals and managers from EU institutions, together with external experts of the world of publication and communication to share experiences and best practices in boosting the performance of publications.