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HomeComparison of the nutrient profiling schemes of the EU Pledge and the World Health Organization regional office for Europe
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Reducing the marketing of foods high in energy, certain fats, sugar, or salt to children is a key area for action in the EU Action Plan on Childhood Obesity 2014-2020. Nutrient profiling can be used as a tool to define food and drink products eligible for marketing to children. This report compares the nutrient profile model recently developed by WHO Europe with the voluntary industry-devised EU Pledge, both intended to restrict food and drink advertising to children. Applying the WHO Europe model instead of the EU Pledge would likely result in fewer products being eligible for advertising to children.
- Published:
- Themes: Health policy
- Subject: advertising , beverage , child , comparative analysis , eating habits , foodstuff , human nutrition , marketing , nutritional disease , public health , research report
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| ISSN 1831-9424 | ISBN 978-92-79-61088-2 | DOI 10.2787/24358 | Catalogue number LA-NA-28-063-EN-N |
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| ISSN 1018-5593 | ISBN 978-92-79-61087-5 | DOI 10.2787/87440 | Catalogue number LA-NA-28-063-EN-C |
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