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HomeEvaluation support study of the EU agricultural promotion policy -internal and third country markets
Executive summary
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This Executive Summary presents the evaluation support study of the European Union agricultural promotion policy – internal and third country markets, carried out by Coffey, Deloitte and Ipsos for the European Commission Directorate-General for Agriculture and Rural Development. The objective of this evaluation support study was to examine the effectiveness, efficiency, relevance, coherence, and EU added value of the reformed EU agricultural promotion policy. The Regulation on information provision and promotion measures for agricultural products in the internal market and in third countries was first implemented in 2008, following the recognition of the importance of the agricultural sector for the EU economy and the challenges arising from globalisation. The policy was later reformed in 2014 with Regulation (EU) No 1144/2014 which had the main objective to enhance the competitiveness of the Union agricultural sector. The main elements of the reform included: increased budget and co-financing rates; broadened scope in terms of measures, eligible beneficiaries and range of products; simplified administrative processes, and stronger focus on promotion activities in third country markets and implementation through the adoption of Annual Work Programmes (AWP). This study focused on Regulation (EU) No 1114/2014. Its scope included information and promotion measures (simple programmes, multi programmes and Commission’s own initiatives) targeting the internal and external market and implemented by proposing organisations from all Member States. On the one hand, simple programmes are submitted by one or more proposing organisations from the same Member State and managed by national authorities and the European Commission. On the other hand, multi programmes are submitted by at least two proposing organisations from at least two Member States (or by one or more EU organisations) and are managed at EU level by the EU’s Consumers, Health, Agriculture and Food Executive Agency (CHAFEA). Commission’s own initiatives are used to promote the EU agricultural products in third countries. These initiatives also cover Member States’ products covered by the Regulation.
- Published:
- Corporate author(s): Deloitte , Directorate-General for Agriculture and Rural Development (European Commission) , IPSOS , Tetratech International Development
- Themes: Agricultural policy
- Subject: added value , agricultural product , domestic market , EU Member State , European Union , farming sector , regulation (EU) , third country
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| ISSN | ISBN 978-92-76-20674-3 | DOI 10.2762/11340 | Catalogue number KF-02-20-542-EN-N |