Judgment of the General Court (First Chamber) of 18 October 2016.

Raimund Schmitt Verpachtungsgesellschaft mbH & Co. KG v European Union Intellectual Property Office.#EU trade mark — Application for European Union word mark BRAUWELT — Absolute grounds for refusal — Descriptive character — No distinctive character — Article 7(1)(b) and (c) of Regulation (EC) No 207/2009 — Distinctive character acquired through use — Article 7(3) of Regulation No 207/2009 — Right to be heard — Obligation to state reasons — Article 75 of Regulation No 207/2009.#Case T-56/15.