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The competitiveness and economic viability of the news media sector in the EU
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The competitiveness and economic viability of the news media sector in the EU

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The study focuses on the competitiveness and economic viability of the news media sector in the European Union. It analyses the main drivers of economic viability, including market size, structure, financial performance, consumer demand for news, employment trends and costs, and media independence. The study shows that the sector has experienced disruption in recent decades. We note the decline of print media, the emergence of digital media and the impact of global online platforms on news service and content distribution and on trends in display advertising revenues. We also note a decline in total employment and a demand for new skills in newsrooms; the potential for commercial and political pressures around editorial content; and in some countries a changing level of citizen trust towards different media sources. Nevertheless, the demand for news among consumers remains strong, and while print media is declining in terms of revenue, radio and television (important distributors of news content) revenues remain stable, while digital news media revenues are growing fast. Further positive trends in the sector include the growth of user-driven revenue such as donations and paid subscriptions. The future of the sector’s economic viability will depend on whether the convergence of different segments (press, TV, radio) into digital media continues, whether news media will continue to develop sustainable monetization models, and how the relationship with online platforms will evolve.
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