Case T-101/19: Judgment of the General Court of 20 November 2019 — Rezon v EUIPO (imot.bg) (EU trade mark — Application for EU figurative mark imot.bg — Absolute ground for refusal — Lack of distinctive character — No distinctive character acquired through use — Article 7(1)(b) and (3) of Regulation (EU) 2017/1001 — Obligation to state reasons — First sentence of Article 94(1) of Regulation 2017/1001)