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Literature review on means of food information provision other than packaging labels
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Literature review on means of food information provision other than packaging labels

Literature review on means of food information provision other than packaging labels

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This report presents the results of a literature review investigating alternative sources of food information available in the marketplace apart from packaging labels, and investigating how consumers use, understand, and are influenced by these means. Searches were conducted in EBSCO, PubMed, Proquest, Science Direct, and Web of Science for articles from 2004 until May 2021 to identify means of food information provision other than packaging labels, with a particular focus on online means of information provision. The reference lists of selected articles were also searched. Ninety-seven articles were included: 40 on online means of information provision, 29 on information provided through menu labels, 16 on information provided through shelf-labels, 5 on other means of providing food information, and 7 on the availability of food information for visually impaired individuals. The qualitative analysis of the included articles was structured around three research questions: 1) what means of food information provision apart from packaging labels do consumers use, 2) what means of food information apart from packaging labels do consumers want, and 3) how does food information delivered through means other than packaging labels influence behavioral outcomes, such as food purchase intentions and behavior. Results suggest that means providing direct access to food information, such as menu labels, shelf labels, and point-of-sale (POS) signs, are better options to influence consumers towards healthier behaviors in comparison to online means that require external tools to access the information, such as QR codes or website links. Because consumers value food information that is easy to process and useful, information that is immediately and visually available at the marketplace can be more effective to facilitate the choice of healthy and sustainable diets in comparison to online means of food information provision. The findings suggest that, if not provided on the food package, food information should be directly visible in the marketplace to be able to influence consumers. Adoption of an exclusive display of food information using digital means seems inappropriate due to lack of scientific evidence on how these means are used by consumers in the marketplace or on their behavioral effects. Online means seem to be an interesting tool to provide food information that goes beyond elements presented on packaging labels, such as complete list of ingredients or traceability information. Digital means, however, do not seem to be the best option to improve accessibility of food information that enables consumers to make informed food choices. This report also revised literature on the accessibility of food information for visually impaired individuals. A very limited number of scientific articles investigating this issue were identified. Improving accessibility of food information to visually impaired individuals may be done online through information that can be processed with automatic screen readers and by providing food information in Braille in the marketplace.
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ISSN 1831-9424
ISBN 978-92-76-56609-0
DOI 10.2760/553871
Numer katalogowy KJ-NA-31206-EN-N
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ISSN 1831-9424 ISBN 978-92-76-56609-0 DOI 10.2760/553871 Numer katalogowy KJ-NA-31206-EN-N
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