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HomeStudy on EU agri-food exports via e-commerce to China
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China is the world’s leading e-commerce market with food and beverages an important part of this. Furthermore, it is an important destination for EU agri-food exports in general, and increasingly so for these products sold through e-commerce. These products are typically sold on major Chinese platforms after passing through bonded warehouses and most commonly use a Business-to-Consumer model. The outlook for EU agri-food products sold through e-commerce is positive, with economic and social drivers having a particularly strong impact on this specific market. Dedicated rules which facilitate e-commerce exports to China are also important for certain agri-food products. Consequently, various EU agri-food products show potential for further sales to China through e-commerce, with healthy/organic products, baby food, alcohol, Geographic Indications (GIs) and pet food showing particular potential. Despite this potential, there is a range of challenges that e-commerce exporters to China face with smaller producers particularly affected by these. The model used, Business-Consumer or Business-Business-Consumer can exacerbate some difficulties while minimising others. There are a range of EU and Member State level initiatives that help overcome some of these challenges, and many of these are used by competitor countries as well. Furthermore, there are various partners which can either facilitate the process or help overcome problems. That said, exporters need to reflect carefully on various aspects including notably the model they use and the partners they engage. Other countries in the South East Asia region show a lower level of potential as targets for export of EU-agri-food products through e-commerce; while some lessons from the Chinese experience are nonetheless relevant, many are not.
- Publicatiedatum:
- Institutionele auteur(s): Directorate-General for Agriculture and Rural Development (Europese Commissie) , IHS Markit , Areté s.r.l , Sociedade Portuguesa de Inovação (SPI)
- Thema's Azië , Buitenlandse handel
- Onderwerp: aanduiding van herkomst , alcohol , bedrijfsmodel , biologisch product , China , concurrentiebeleid , elektronische handel , EU-lidstaat , kindervoeding , landbouw en voeding , landbouwindustrie , liberalisering van het handelsverkeer , namaak , toegang tot de markt , uitvoer (EU) , uitvoerbeleid , voeder voor huisdieren , voedingsnorm , Zuidoost-Azië
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| ISSN | ISBN 978-92-76-41505-3 | DOI 10.2762/581429 | Catalogusnummer KF-06-21-075-EN-N |
- Released on EU publications website:
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