Opinion of the European Economic and Social Committee on the ‘Green Paper on promotion measures and information provision for agricultural products: a reinforced value-added European strategy for promoting the tastes of Europe’ COM(2011) 436 final and the ‘Proposal for a Regulation of the European Parliament and of the Council amending Council Regulation (EC) No 3/2008 on information provision and promotion measures for agricultural products on the internal market and in third countries’ COM(2011) 663 final — 2011/0290 (COD)