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Priemonės
Publication detail
HomeEx post evaluation, ex-smokers campaign
Executive summary
Leidinio metaduomenys
This is the Executive Summary of the Final Report on the Ex-post evaluation of the ‘Exsmokers are Unstoppable’ campaign, which was conducted by Coffey on behalf of the “Public Health Evaluation and Impact Assessment Consortium” (PHEIAC). The evaluation was contracted by the European Commission, Directorate-General Health and Consumers DG SANCO (now DG SANTE). The evaluation’s main objectives were: - To assess the impact of the different campaign actions in terms of their costbenefit analysis/efficiency rated against the actual results achieved. - To use the results of the evaluation to shape potential further improved actions in the same field and in other fields seeking behavioural change and improved life expectancy/healthy life - To address established increased linkages of the campaign with Member States’ national communication campaigns and/or available support structures that promote the same purpose (smoking cessation) - To understand how different factors might affect smokers' behaviour to better input the decision-making process, current European legislation and cross-border initiatives on tobacco products.
- Paskelbta:
- Institucija (-os) autorė (-s): Coffey , Sveikatos ir maisto saugos generalinis direktoratas (Europos Komisija)
- Temos: Visuomenės sveikata
- Tema: ataskaita , rūkymas , sveikatos politika , tabakas , visuomenės informavimo kampanija , visuomenės sveikata
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| ISSN | ISBN 978-92-79-48535-0 | DOI 10.2875/913674 | Katalogo numeris EW-02-15-433-EN-N |