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HomeCommunication model for building awareness and countering misinformation and disinformation on HPV and HBV vaccination
Scientific background document
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The rise of vaccine hesitancy, coupled with the spread of misinformation and disinformation, has prompted the Council of the European Union to recommend the implementation of measures to increase the uptake and coverage of human papillomavirus (HPV) and Hepatitis B (HBV) vaccines. These measures should be framed not only as a cancer prevention strategy but also as part of a broader, integrated health communication on cancer prevention (C/2024/4259). This study supports the Public Health Expert Group (PHEG) objectives in advising the European Commission on strategies to support European Union Member States in enhancing HPV and HBV vaccination uptake by identifying effective and promising practices in health communication. It proposes a Communication Model built on in-depth analyses of previous HPV and HBV awareness campaigns and available scientific literature on vaccination awareness strategies and mis/disinformation. The Model is designed to provide EU Member States both the knowledge base and the practical guidance on how to build and disseminate evidence-based tailored communication resources, prevent and contain the spread of mis/disinformation. Furthermore, it guides EU Member States through an in-built strategy for the continuous monitoring of misleading or manipulative narratives. While establishing common principles across contexts, needs and objectives, the guidelines will need to be adapted by Member States, considering national and regional specificities.
- Paskelbta:
- Institucija (-os) autorė (-s): European Health and Digital Executive Agency (Europos Komisija)
- Temos: Visuomenės sveikata , Informavimo politika
- Tema: dezinformacija , ES valstybė narė , infekcinė liga , ligų profilaktika , skiepijimas , visuomenės informavimo kampanija , visuomenės sveikata
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| ISSN | ISBN 978-92-95242-10-4 | DOI 10.2925/4071000 | Katalogo numeris HW-01-26-005-EN-N |
- Released on EU publications website:
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