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Consumer market study on the functioning of e-commerce and Internet marketing and selling techniques in the retail of goods
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Consumer market study on the functioning of e-commerce and Internet marketing and selling techniques in the retail of goods

Final report. Part 1, Synthesis report

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The study focuses on the functioning of e-commerce in the retail market for consumer goods in the European Union, and addresses three main questions: 1. Is e-commerce of goods in the EU delivering its full potential in terms of consumer welfare (price, choice, quality and adequate protection) across the entire retail sector in the internal market? 2. If not, what is the size of the missing potential, what are the main obstacles, and what corresponding remedies should be envisaged? 3. Why has e-commerce developed more extensively in some Member States, and not others? Part 1 of this report is structured according to more than 60 detailed questions provided in the Terms of Reference (TOR), grouped into six areas: Consumer shopping behaviour; Price comparison websites; Prices online and offline; Consumer choice; Missing potential of e-commerce; Factors affecting Internet retail experiences.
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