Joined Cases T-510/14 and T-536/14: Judgment of the General Court of 2 June 2016 — Staywell Hospitality Group and Sheraton International IP v EUIPO — Sheraton International IP and Staywell Hospitality Group (PARK REGIS) (European Union trade mark — Opposition proceedings — Application for European Union figurative mark PARK REGIS — Earlier European Union figurative mark ST. REGIS — Partial refusal to register — Article 64(1) of Regulation No 207/2009 — Likelihood of confusion — Article 8(1)(b) of Regulation No 207/2009)