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HomeMisuse of e-commerce for trade in counterfeits
Meiteashonraí an fhoilseacháin
This study presents a quantitative review of the abuse of e-commerce to facilitate trade in counterfeits. In recent years, e-commerce has been expanding rapidly as consumers have become increasingly confident in ordering goods and services online. The number of businesses engaged in business to consumer (B2C) e-commerce is constantly growing. Between 2018 and 2020, online retail sales, a subset of the B2C total, rose by 41% in major economies, compared to less than a 1% rise in total retail sales. The increase was fuelled by the COVID-19 pandemic, as consumers ordered online during lockdowns and to avoid frequenting shops. During the pandemic, the online environment also became a more popular target for illicit trade. Cyber law enforcement reported increasing volumes of various e-crimes, including offerings of illicit goods, among them fake and substandard medicines, test kits and other COVID-19-related goods. The growing popularity of e-commerce has been used by counterfeiters, who are increasingly using ecommerce to sell fake items to consumers, some of whom purchase the items thinking they are genuine, while others actively seek out low-priced fakes. The links between e-commerce and illicit trade in counterfeits are supported by quantitative analysis, which examines the relationship between e-commerce and the number and value of customs seizures of counterfeit goods during 2017-19. The analysis finds that the relationship becomes stronger when indicators of illicit trade in counterfeits misusing small parcels are included; this suggests that illicit goods purchased via e-commerce are often shipped via small parcels, using postal services in particular. A case study of the European Union, which collects data on detentions of counterfeits linked to ecommerce, provides further insights into the situation. The data show that 91% of detentions of counterfeits linked to e-commerce involved the postal service. In contrast, the post was involved in only 45% of the detentions of counterfeits not linked to e-commerce. In terms of value, the data show that 82% of detentions linked to e-commerce involved the post, compared to only 9% for other counterfeits. With respect to provenance, the sources of counterfeits were similar for those linked to e-commerce and those that were not; however, China’s share of the total was higher in the case of counterfeits linked to e-commerce (76% vs. 46% of total number of detentions).
- Dáta foilsithe:
- Údar corparáideach/údair chorparáideacha: European Union Intellectual Property Office (Comhlacht nó gníomhaireacht de chuid an AE) , Organisation for Economic Co-operation and Development
- Téamaí: Trádáil – Iomaíocht , Paitinní – Cosaint maoine intleachtúla
- Ábhar: delivery , electronic commerce , fight against crime , illicit trade , industrial counterfeiting , intellectual property , international trade , manufactured goods , organised crime , report , trade statistics
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| ISSN 2617-5835 | ISBN 978-92-9156-303-6 | DOI 10.1787/1c04a64e-en | Uimhir chatalóige TB-01-21-341-EN-N |
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| ISSN 2617-5827 | ISBN 978-92-64-61712-4 | DOI | Uimhir chatalóige TB-01-21-341-EN-C |
- Released on EU publications website:
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