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EU consumer habits regarding fishery and aquaculture products
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EU consumer habits regarding fishery and aquaculture products

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The European Union is a major market for fishery and aquaculture products (FAPs). In nominal terms, the EU is the world’s largest market for such products. Expenditure per capita on FAPs is only a third of that in Japan, the world leader, but more than three times as much as in the United States. The European Commission’s overall aim in this area is to secure a safe and stable supply of seafood, sustainable fisheries, healthy seas and prosperous coastal communities for today’s Europeans and future generations. This involves formulating, developing and implementing the Common Fisheries Policy (CFP) – a set of rules for managing European fishing fleets, conserving fish stocks and managing the market for fishery and aquaculture products. In order to properly develop and implement changes to policies such as the CFP, the European Commission regularly sources economic statistics relating to the state of the fisheries and maritime industry, but also seeks out the views of its citizens and stakeholders. This Special Eurobarometer survey is the second on this topic, repeating questions first asked in a survey conducted in June 2016. It aims at improving understanding of the EU internal market for fishery and aquaculture products to allow operators to be more competitive and to support new strategies that can stimulate growth, strengthen economic activities in the internal market and lead to job creation. It will provide key information for operators to adapt their strategies to the changing needs of consumers and thus make the most of the opportunities of the Single Market. The survey will also explore consumers' understanding and trust of the information that accompanies fishery and aquaculture products, given that the rules on the labelling of these products changed in December 2014. This information ensures consumer protection within the EU and allows citizens to make informed purchasing choices. The main objectives of this survey are to: Understand consumer habits regarding fishery and aquaculture: how frequently do consumers eat and/or buy these products? What types of products do they buy? Where do they buy them? Find the factors that influence consumption; Explore the reasons for buying or eating fishery and aquaculture products, or not; Determine whether there is consumer preference for wild or farmed products, sea or freshwater products, processed or unprocessed products, or in terms of origin; Investigate what consumers think about the information accompanying fishery and aquaculture products and whether they trust information provided by the government, by certified authorities or by the brand or seller; Compare current figures with those from the June 2016 survey. This survey was carried out by the Kantar Public Brussels network in the 28 Member States of the European Union between 23rd of June and 6th of July. A total of 27,734 EU citizens from different social and demographic categories were interviewed face-to-face at home and in their native language on behalf of the Directorate-General for Maritime Affairs and Fisheries.
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ISBN 978-92-79-98186-9
DOI 10.2771/734664
Luettelonumero KL-03-18-546-EN-N
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ISSN ISBN 978-92-79-98186-9 DOI 10.2771/734664 Luettelonumero KL-03-18-546-EN-N
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