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Tühistatud05/01/2018
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Täna28/09/2026
Utiliidid
- tähistab menetluse tekstist tuletatud CPV koode
Prantsusmaa-Pariis: Piimatooted
Target:
— Priority target: shoppers aged between 25 and 49 years old,
— Secondary target: retailers (mass market retailing, cheese shops).
European multi-country campaign dedicated to EU PDO and PGI logos and associated dairy products a Dutch dairy PGIs and French dairy PDOs programme run under EMF and targeting 3 countries: the Netherlands, Germany and France.
Duration in months: 24.
Keywords: PDO, PGI, cheese, butter, cream, awareness, EU quality schemes, meaning, consumption,
France,Germany, the Netherlands.
Context: The EU barometer study no440 (January 2016) proved that EU consumers still have very lowawareness levels on EU PDO and PGI labels and an even worse understanding of what these quality schemesmean. As a result, these labels cannot fulfil their role as a strategic marker for consumers as they make theirpurchasing choices. This programme will be carried out from 2018 to 2019 by CNIEL and NZO/Zuivelstichting for Dutch dairy PGIs and French dairy PDOs.
Sellel lehel avaldatud sisu on mõeldud üksnes lisateenusena ja sellel puudub õiguslik mõju. Liidu institutsioonid ei vastuta selle sisu eest. Hanketeadete ametlikud versioonid avaldatakse Euroopa Liidu Teataja lisas ja on kättesaadavad TEDis. Need ametlikud tekstid on vahetult kättesaadavad käesolevale lehele lisatud linkide kaudu. Lisateabe saamiseks vt riigihangete puhul kohaldatavat selgitavat ja vastutust käsitlevat teatist.