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PR services for the Czech project - guest of honour at the Frankfurt Book Fair in 2026 - EU tenders
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PR services for the Czech project - guest of honour at the Frankfurt Book Fair in 2026 Text automatically translated in your browsing language Automatically translated

Overview
  • Published
    19/05/2025
  • Today
    07/07/2025
  • Deadline
    21/07/2025
  • Opening of tenders
    21/07/2025
Status
Published
Type of contract
Services
Subject for Renewal
No
Buyer
Moravská zemská knihovna v Brně
Place of performance
NUTS code: Multiple place of performance
Location of buyer
NUTS code: CZ064 Jihomoravský kraj
Business sector (Main CPV)
79341000 Advertising services
Total estimated contract value (excluding VAT)
330,000.00 EUR
Total final contract value (excluding VAT)
Not available
Procedure details
Tender reference number
1
Description

1. Preparation and processing of PR and marketing strategy of Project Czechia GOH 2026 with mediaplane for the period 10/2025 - 12/2026 in English language 2. Targeted continuous proactive communication with media, bloggers and influencers primarily from German-speaking countries (Germany, Austria, Switzerland) and other countries in the period 10/2025 - 12/2026 3. Preparation and organisation of up to 5 international press conferences and meetings with journalists, bloggers and influencers in Frankfurt am Main or in other German cities (e.g. Leipzig or Berlin) including participation in them and subsequent follow-up activities. 4. Provision of press service during the honorary hosting of the Czech Republic at the Frankfurt Book Fair 2026 (scheduled date of the fair 7. -11.10.2026), 5. preparation and processing of PR materials (e.g. press releases and other media outputs such as articles, interviews, videos, photos, graphics, podcast, etc.) for relevant media 6. Preparation of texts for the project website (news/blog/press releases, etc.) in EN and EN 7. Regular e-newsletter to relevant target groups - conception, content plan, periodicity, creation and distribution of newsletter 8. Implementation of communication on social networks according to the defined strategy, monitoring of KPIs and communication with users of social networks (Facebook, Linkedin, Instagram, youtube) during the Czechia GoH 2026 project in EN and NJ 9. PR support for selected ongoing presentations and cultural events within the Year of Czech Culture 10. Presentation of the programme of the Czech Republic during the FBM 2025, Leipzig 2026 and FBM 2026 fairs and participation in these fairs. Provision of PR for events within ECHA hosting - TDTK 2025 and Buch Wien 2025 11. Continuous media monitoring (including social networks) and reporting with feedback on the presentation of the Czech Republic in Frankfurt am Main during all stages of its preparation and implementation in the period 10/2025-12/2026. 12. Planning and preparation of 2 press trips for participants from German-speaking countries to the Czech Republic (acquisition of relevant journalists, bloggers, influencers and booksellers). 13. Identification of suitable media space and formats for marketing purposes and obtaining offers 14. Promotional film after the book fair, which will include footage from the implementation of the Czechia GoH 2026 project. Video recording summarizing the Czech Republic's hosting of FBM 2026 for a maximum duration of 5 minutes, with English subtitles and in accordance with the visual identity of the Czechia 2026 project. 15. Processing and handover of the final report - a catalogue of media outputs and outreach (including social media) during all phases of the Czechia GOH 2026 Project in electronic form. Text automatically translated in your browsing language Automatically translated

Submission Method
Electronic via:
https://nen.nipez.cz/profil/MZK
Tenders may be submitted
Electronic submission: required
https://nen.nipez.cz/profil/MZK
Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
Not available
Conditions for opening tenders (date)
21/07/2025 14:05
Place of performance
DE Deutschland
DE111 Stuttgart, Stadtkreis
CPV code

79341000 - Advertising services

79340000 - Advertising and marketing services

79416000 - Public relations services CVP code deduced from the text of the procedure AI-generated

92000000 - Recreational, cultural and sporting services CVP code deduced from the text of the procedure AI-generated

Award method
nejnižší nabídková cena
Estimated value
330,000.00 EUR
Final contracted value
Not available
Award of contract
Not available
Documents
Prior information
Contract
Award
Footnote - legal notice

This content published on this page is meant purely as an additional service and has no legal effect. The Union's institutions do not assume any liability for its contents. The official versions of the relevant tendering notices are those published in the Supplement of Official Journal of the European Union and available in TED. Those official texts are directly accessible through the links embedded in this page. For more information please see Public Procurement Explainability and Liability notice.