Publications Office of the EU
PRESS CLIPPING AND MEDIA IMPACT SERVICE, SOCIAL LISTENING AND INTEGRATED MONITORING OF UOC REPUTATION - EU tenders
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PRESS CLIPPING AND MEDIA IMPACT SERVICE, SOCIAL LISTENING AND INTEGRATED MONITORING OF UOC REPUTATION Text automatically translated in your browsing language Automatically translated

Overview
  • Published
    21/01/2025
  • Deadline
    17/02/2025
  • Opening of tenders
    19/02/2025
  • Today
    22/03/2025
Status
Submission closed
Type of contract
Supplies
Subject for Renewal
No
Buyer
FUNDACIƓ UNIVERSITAT OBERTA DE CATALUNYA
Place of performance
NUTS code: Multiple place of performance
Location of buyer
NUTS code: ES511 Barcelona
Business sector (Main CPV)
92400000 News-agency services
Total estimated contract value (excluding VAT)
442,560.00 EUR
Total final contract value (excluding VAT)
Not available
Number of lots
3
Procedure details
Tender reference number
HSE000022/2024
Description

The UOC, requires the hiring of 3 companies that provide in a coordinated way the information of the reputation of the UOC, informing of all the news referring to the UOC and other keywords previously defined by the UOC Media Office, appearing in the generalist and specialized media (press, radio, television and internet) of reference, in Catalan and Spanish and English, local, Catalan and Spanish, from 7 in the morning of the day before to 8 in the morning of the same day of sending the clipping. Report the positioning of the UOC in the network, evaluate how it is perceived, identify its strengths and weaknesses, detect the main prescribers and detractors (influencers), detect possible crises in advance, as well as it is essential to compare the perception of the brand with respect to the main competitors. The scope of the listening must contemplate the brand, events, training offer and services, the relevant people of the UOC community (directors, teaching and research staff, management personnel, students, students, etc.), the competence and generic terms of the sector. The collection of data of the impacts in offline and online media and the social listening of the UOC in Networks must allow working on a monitoring and periodic reports and established indicators. It should also allow, track, monitor and collect data from online conversations useful for the analysis and generation of valuable insights on trends in the university world, as well as around new products, services, pedagogical models, communicative strategies, etc. (not restricted to competition), how to monitor the digital conversation that may occur around specific training programs (not linked only to the UOC). Text automatically translated in your browsing language Automatically translated

Submission Method
Electronic via:
https://contractaciopublica.cat/ca/perfils-contractant/detall/1079508?categoria=0
Tenders may be submitted
Electronic submission: required
https://contractaciopublica.cat/ca/perfils-contractant/detall/1079508?categoria=0
Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
Not available
Conditions for opening tenders (date)
19/02/2025 14:00
Place of performance
ES EspaƱa
ES511 Barcelona
CPV code

92400000 - News-agency services

79330000 - Statistical services

79413000 - Marketing management consultancy services

79311000 - Survey services

79340000 - Advertising and marketing services

Lots (3)
Documents
Prior information
Contract
Award
Footnote - legal notice

This content published on this page is meant purely as an additional service and has no legal effect. The Union's institutions do not assume any liability for its contents. The official versions of the relevant tendering notices are those published in the Supplement of Official Journal of the European Union and available in TED. Those official texts are directly accessible through the links embedded in this page. For more information please see Public Procurement Explainability and Liability notice.