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Awarded12/01/2011
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Today06/08/2026
Utilities
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D-Wiesbaden: business services: law, marketing, consulting, recruitment, printing and security
The campaign will focus on the following modules/actions:
— Further development of the modules developed at federal level for young advertising (media mix for print, ads, radio/television, internet),
— Cooperation agreements with media such as HR, Radio FFH or Radio Planet,
— Creation of a network of campaign ambassadors;
— Organising youth-friendly events,
— Development of child-friendly information/game material for pre-school and primary school children,
— Development of guidance on career guidance for students, teachers and parents,
— Further development of courses on career choices,
— Preparation, coordination and formatting of school visits by training consultants, master craftsmen and others,
— Creation of contact networks/school visits between apprentices and students (teachers as multipliers).
The younger campaign is seen as a marketing and public relations campaign. The further development of the above-mentioned “materials” is delegated. The central task will be to bring the above modules/measures in German to market maturity in Hessen and to organise and accompany events, school visits and networks in Hessen.
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