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Procurement, by open procedure according to article 156 to 158 of the LCSP, of advertising creativity services for the marketing and international communication of the tourist brand Spain - EU tenders
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Procurement Detail Actions Portlet

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Procurement Detail Actions Portlet
OP Portal - Procurement - Details

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Procurement, by open procedure according to article 156 to 158 of the LCSP, of advertising creativity services for the marketing and international communication of the tourist brand Spain Text automatically translated in your browsing language Automatically translated

Overview
  • Published
    22/05/2025
  • Today
    18/06/2025
  • Deadline
    23/06/2025
  • Opening of tenders
    23/07/2025
Status
Published
Type of contract
Services
Subject for Renewal
Yes
Buyer
Instituto de Turismo de EspaƱa (TURESPAƑA)
Place of performance
NUTS code: Multiple place of performance
Location of buyer
NUTS code: ES300 Madrid
Business sector (Main CPV)
79342000 Marketing services
Total estimated contract value (excluding VAT)
8,270,000.00 EUR
Total final contract value (excluding VAT)
Not available
Procedure details
Tender reference number
020024C00116
Description

The object is the hiring of an agency that provides the Institute of Tourism of Spain (hereinafter TurespaƱa) with the services of design, realization and production of advertising campaigns and other marketing actions of TurespaƱa, including strategy, creative concept, and realization of creatives for the international promotion of Spain as a tourist destination, excluding the purchase of advertising spaces in the issuing markets, which are outside the scope of this contract. Text automatically translated in your browsing language Automatically translated

Submission Method
Electronic via:
https://contrataciondelestado.es/wps/poc?uri=deeplink:detalle_licitacion&idEvl=1G5dxJ6jbFFeKgd8LfVV9g%3D%3D
Tenders may be submitted
Electronic submission: required
https://contrataciondelestado.es/wps/poc?uri=deeplink:detalle_licitacion&idEvl=1G5dxJ6jbFFeKgd8LfVV9g%3D%3D
Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
Not available
Conditions for opening tenders (date)
23/07/2025 12:00
Place of performance
ES EspaƱa
ES300 Madrid
CPV code

79342000 - Marketing services

79341000 - Advertising services CVP code deduced from the text of the procedure AI-generated

Award method
Criterion:
Type: price
Description: Oferta de costes fijos.
Weight (percentage, exact): 40
Criterion:
Type: quality
Description: Tarifario de piezas creativas.
Weight (percentage, exact): 9
Criterion:
Type: quality
Description: Equipo de trabajo.
Weight (percentage, exact): 24
Criterion:
Type: quality
Description: Propuesta de creatividad para campaƱa publicitaria internacional.
Weight (percentage, exact): 27
Estimated value
8,270,000.00 EUR
Final contracted value
Not available
Award of contract
Not available
Documents
Prior information
Contract
Award
Footnote - legal notice

This content published on this page is meant purely as an additional service and has no legal effect. The Union's institutions do not assume any liability for its contents. The official versions of the relevant tendering notices are those published in the Supplement of Official Journal of the European Union and available in TED. Those official texts are directly accessible through the links embedded in this page. For more information please see Public Procurement Explainability and Liability notice.