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Published16/10/2025
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Deadline17/11/2025
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Opening of tenders17/11/2025
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Awarded06/01/2026
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Today16/04/2026
Utilities
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Artificial Intelligence (AI) research
Artificial Intelligence (AI) research project Artificial intelligence is gaining ground worldwide and is undoubtedly one of the new opportunities and challenges of our time. In order to make effective and efficient strategic decisions on AI, the experience and opinions of the widest possible range of actors in society or even the economy are important in the preparation of senior management decisions in this field. It is of the utmost importance that the opinions and experiences of the various social groups are channelled to the decision-making leaders through the research of well-founded, representative, but at the same time as wide and specific groups as possible. The aim of the research is to support decision preparation materials and workflows in the use of artificial intelligence, its application and applicability areas at a societal level. 1. The aim of the research is to seek the views and experiences of the digitally active young and elderly Hungarian population about the usage habits related to artificial intelligence and their opinions related to artificial intelligence. The research project consists of 3 telephone research projects of 500 people each. The 500-500-500-strong research should be conducted in a way that is representative of the digitally active 18-29-year-old (I. 500-strong research) and the digitally active over 60-year-old (II. Research of 500 people) and digitally inactive age groups older than 60 years (III. Research of 500 people) by gender, age and type of settlement. The length of the questionnaire (survey time on average) should be a maximum of 10 minutes. The result of the research is a research report of at least 10 slides (text and chart type slides) in MS Office PowerPoint and/or PDF format, and the volume of the research data in MS Office Excel format. 2. Researching the experiences of companies by consulting the opinions and experiences of 150 companies using an online survey method, in which the length of the questionnaire (survey time on average) is up to 5 minutes. The research shall address the experience of the sampled companies, in particular the application of AI within companies, their application guidelines and their extent. The result of the research is a research report of at least 10 slides (text and chart type slides) in MS Office PowerPoint and/or PDF format. 3. The aim of the research is to research and analyse the views of the entire Hungarian population in order to give a true picture of the views, expectations, fears and experiences of the Hungarian population regarding artificial intelligence, as well as their media consumption habits. The research should also include an examination of the attitudes of the Hungarian population towards the use of artificial intelligence in the political and administrative spheres. The research should be carried out with 4,000 personal interviews and a 10-minute questionnaire length (on average), and the sample should be representative of the entire Hungarian population based on gender, age and settlement type. The result of the research is a research report of at least 10 slides (text and chart type slides) in MS Office PowerPoint and/or PDF format, and the volume of the research data in MS Office Excel format. 4. Research of active AI users is an online target group research of 1,000 people aimed at researching and presenting the opinions of the AI-using social group and the habits and experiences related to the use of AI. The research questionnaire should have a maximum length of 7 minutes (data collection time on average). The result of the research is a research report of at least 10 slides (text and chart type slides) in MS Office PowerPoint and/or PDF format, and the volume of the research data in MS Office Excel format. 5. The geographical and socio-demographic distribution of Hungary's AI users and potential future users is a 4,000-strong telephone research aimed at providing a comprehensive picture of the geographical and socio-demographic distribution and media consumption habits of Hungary's AI users and potential future users. The research questionnaire should have a maximum length of 10 minutes (data collection time on average) and should include questions that identify the adult Hungarian population's opinions on artificial intelligence based on values and perceived personal benefits. The research should be representative of the entire Hungarian population by gender, age and type of settlement. The result of the research is a research report of at least 15 slides (text and chart type slides) in MS Office PowerPoint and/or PDF format, and the volume of the research data in MS Office Excel format. 6. In addition to the results of the above researches, the final product of the research is the presentation of the individual researches in a coherent summary material supporting managerial decision-making, with the presentation of the most important results. The summary material is a research report consisting of at least 20 slides (text and chart type slides) in MS Office PowerPoint and/or PDF format, and the volume of research data in MS Office Excel format.
https://ekr.gov.hu/eljarastar/eljaras/EKR001848452025
https://ekr.gov.hu/eljarastar/eljaras/EKR001848452025
79311200 - Survey conduction services
73100000 - Research and experimental development services
Type: quality
Description: 2. A felhívás M.2.1) alpont szerinti teljesítésben résztvevő szakember M.2.1) alpontban meghatározott tapasztalatán felüli szakmai többlettapasztalata (hónap) (min 0, max 24 hónap)
Weight (percentage, exact): 10
Criterion:
Type: price
Description: 1. Összesen nettó ajánlati ár Ft
Weight (percentage, exact): 90
Postal address:
Town: Budapest
Postal code: 1031
Country:
Official name: "SZOCIOGRÁF" Piac- és Közvéleménykutató Intézet Kft.
Postal address:
Town: Pécs
Postal code: 7623
Country:
Official name: OBSERVER Médiafigyelő és Kutató Korlátolt Felelősségű Társaság
Postal address:
Town: Budapest
Postal code: 1054
Country:
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