Publications Office of the EU
Image and professional advertising campaign for the information and professional advertising campaign "Green Professions - Professions of the Future" (StMELF) - EU tenders
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Image and professional advertising campaign for the information and professional advertising campaign "Green Professions - Professions of the Future" (StMELF) Text automatically translated in your browsing language Automatically translated

Overview
  • Published
    20/03/2025
  • Deadline
    28/03/2025
  • Today
    28/03/2025
Status
Submission closed
Type of contract
Services
Subject for Renewal
No
Buyer
Freistaat Bayern, vertreten durch das Bayer. StM f. Ernährung, Landwirtschaft, Forsten und Tourismus
Place of performance
NUTS code: Multiple place of performance
Location of buyer
NUTS code: DE212 München, Kreisfreie Stadt
Business sector (Main CPV)
79341400 Advertising campaign services
Total estimated contract value (excluding VAT)
Not available
Total final contract value (excluding VAT)
Not available
Procedure details
Tender reference number
2024AI000007
Description

The Bavarian State Ministry of Food, Agriculture, Forestry and Tourism (StMELF) is looking for a service provider to support the implementation of a planned image and professional advertising campaign. In order to strengthen comprehensive education for educated consumers and highly qualified farmers, point 9 of the Future Agreement on Agriculture in Bavaria sets out the promotion of measures for the information and application campaign ‘Green Professions – Professions of the Future’ for sufficient skilled workers in the green sector of the future and in housekeeping. The aim of the image and professional advertising campaign advertised and planned in the procurement procedure is to increase the public perception of the 14 green professions and housekeeping in general as well as of 3 to 4 priority occupation groups in particular, to present the training attractively and modern and to show the numerous opportunities for employment, further training and careers. The executing agency is expected to provide comprehensive consulting services for the planning and conception of the campaign offensive as well as the implementation and execution of the measures (possibly with partners). Information on the exact scope of services can be found in the service description. The tendered services include: - Development of an innovative, target group-specific implementation concept - Development and implementation of a detailed media plan (online and offline) - Accompanying reporting and controlling - Preparation of an annual budget plan, etc. The contract is a framework agreement to be awarded for a duration of the award of the contract up to a maximum of 31.12.2027. Text automatically translated in your browsing language Automatically translated

Submission Method
Electronic via:
https://www.evergabe.bayern.de/evergabe.bieter/api/supplier/external/deeplink/subproject/a5b37934-61d3-4657-94b2-aa3f02151802
Tenders may be submitted
Electronic submission: required
https://www.evergabe.bayern.de/evergabe.bieter/api/supplier/external/deeplink/subproject/a5b37934-61d3-4657-94b2-aa3f02151802
Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
The procurement involves the establishment of a framework agreement
Conditions for opening tenders (date)
Not available
Place of performance
DE Deutschland
DE212 München, Kreisfreie Stadt
CPV code

79341400 - Advertising campaign services

79341000 - Advertising services

79340000 - Advertising and marketing services

79342000 - Marketing services

75000000 - Administration, defence and social security services CVP code deduced from the text of the procedure AI-generated

Award method
Preis
Estimated value
Not available
Final contracted value
Not available
Award of contract
Not available
Documents
Prior information
Contract
Award
Footnote - legal notice

This content published on this page is meant purely as an additional service and has no legal effect. The Union's institutions do not assume any liability for its contents. The official versions of the relevant tendering notices are those published in the Supplement of Official Journal of the European Union and available in TED. Those official texts are directly accessible through the links embedded in this page. For more information please see Public Procurement Explainability and Liability notice.