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Purchase of the Google AdManager360 programmatic type AdServer service, enabling the broadcasting of programmatic advertising and DAI advertising on all currently available platforms - mobile web, app, desktop web, connected/smart, HbbTV, enabling the targeting of advertising campaigns on TVP's own surfaces and partners, additionally in TVP's social media channels for a period of 24 months. - EU tenders
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Procurement Detail Actions Portlet

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Procurement Detail Actions Portlet
OP Portal - Procurement - Details

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Purchase of the Google AdManager360 programmatic type AdServer service, enabling the broadcasting of programmatic advertising and DAI advertising on all currently available platforms - mobile web, app, desktop web, connected/smart, HbbTV, enabling the targeting of advertising campaigns on TVP's own surfaces and partners, additionally in TVP's social media channels for a period of 24 months. Text automatically translated in your browsing language Automatically translated

Overview
  • Awarded
    19/09/2024
  • Today
    12/07/2025
Status
Awarded
Type of contract
Services
Subject for Renewal
No
Buyer
Telewizja Polska S.A. w likwidacji
Place of performance
NUTS code: Multiple place of performance
Location of buyer
NUTS code: PL911 Miasto Warszawa
Business sector (Main CPV)
72263000 Software implementation services
Total estimated contract value (excluding VAT)
Not available
Total final contract value (excluding VAT)
3,200,000.00
Procedure details
Tender reference number
ZP/TDYS/120/2023
Description

The subject of the order is the purchase of the Google AdManager360 programmatic type AdServer service, enabling the broadcasting of programmatic advertising and DAI advertising on all currently available platforms - mobile web, app, desktop web, connected/smart, HbbTV, enabling the targeting of advertising campaigns on TVP's own surfaces and partners, additionally in TVP's social media channels for a period of 24 months. Text automatically translated in your browsing language Automatically translated

Submission Method
Not available
Tenders may be submitted
Not available
Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
Not available
Conditions for opening tenders (date)
Not available
Place of performance
PL911 Miasto Warszawa
PL Polska
CPV code

72263000 - Software implementation services

48517000 - IT software package

79000000 - Business services: law, marketing, consulting, recruitment, printing and security CVP code deduced from the text of the procedure AI-generated

79300000 - Market and economic research; polling and statistics CVP code deduced from the text of the procedure AI-generated

Award method
Cena brutto.
Estimated value
Not available
Final contracted value
3,200,000.00
Award of contract
Official name: Google Ireland Limited
Postal address:
Town: Dublin
Postal code: D04 E5W5
Country:
Documents
Prior information
Contract
Award
Footnote - legal notice

This content published on this page is meant purely as an additional service and has no legal effect. The Union's institutions do not assume any liability for its contents. The official versions of the relevant tendering notices are those published in the Supplement of Official Journal of the European Union and available in TED. Those official texts are directly accessible through the links embedded in this page. For more information please see Public Procurement Explainability and Liability notice.