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B2C Promotional Campaign for Central Europe in China - EU tenders
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B2C Promotional Campaign for Central Europe in China

Overview
  • Published
    05/05/2025
  • Deadline
    10/06/2025
  • Today
    17/07/2025
Status
Submission closed
Type of contract
Services
Subject for Renewal
No
Buyer
European Travel Commission
Place of performance
NUTS code: Multiple place of performance
Location of buyer
NUTS code: BE100 Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad
Business sector (Main CPV)
79342000 Marketing services
Total estimated contract value (excluding VAT)
250,000.00 EUR
Total final contract value (excluding VAT)
Not available
Procedure details
Tender reference number
JPP6-2- Central Europe
Description

ETC intends to contract a service provider with proven expertise in digital marketing in China, Chinese influencers collaborations and OTA partnerships for the development and execution of a B2C promotional campaign targeting the Chinese market. ETC implements the project subject of this procurement in partnership with four National Tourism Organisations of Central Europe. The campaign "Central Europe: Taste Local, Travel Green" will be implemented in two strategic phases to effectively guide Chinese consumers through the travel decision-making funnel from awareness to conversion. The contractor will first design and implement an Influencer Activation Programme to build broad visibility and emotional engagement among the Chinese target audience, highlighting Central Europe’s gastronomic richness, cultural authenticity, and sustainable travel options. Then, to convert increased interest and awareness into measurable travel bookings to the Central Europe region, specifically within the thematic frame of gastronomy and sustainable travel, the contractor will establish and manage a partnership with one or more major Chinese Online Travel Agencies (OTAs), such as Ctrip, Qunar, Fliggy.

Submission Method
Electronic via:
https://etc-corporate.org/requests-for-proposals/submission-form/
Tenders may be submitted
Electronic submission: required
https://etc-corporate.org/requests-for-proposals/submission-form/
Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
Not available
Conditions for opening tenders (date)
Not available
Place of performance
HU Magyarország
CZ010 Hlavní město Praha
SK010 Bratislavský kraj
PL911 Miasto Warszawa
SK Slovensko
PL Polska
HU110 Budapest
CZ Česko
CPV code

79342000 - Marketing services

Award method
Not available
Estimated value
250,000.00 EUR
Final contracted value
Not available
Award of contract
Not available
Documents
Prior information
Contract
Award
Footnote - legal notice

This content published on this page is meant purely as an additional service and has no legal effect. The Union's institutions do not assume any liability for its contents. The official versions of the relevant tendering notices are those published in the Supplement of Official Journal of the European Union and available in TED. Those official texts are directly accessible through the links embedded in this page. For more information please see Public Procurement Explainability and Liability notice.