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Creation communication tools and concept for sustainability campaign for red meat in Flanders and Germany - EU tenders
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- indicates CPV codes deduced from the text of the procedure

Creation communication tools and concept for sustainability campaign for red meat in Flanders and Germany

Overview
  • Published
    22/10/2025
  • Deadline
    10/11/2025
  • Awarded
    16/12/2025
  • Today
    14/05/2026
Status
Awarded
Type of contract
Services
Subject for Renewal
No
Buyer
VZW Vlaams Centrum voor Agro- en Visserijmarketing
Place of performance
NUTS code: Multiple place of performance
Location of buyer
NUTS code: BE100 Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad
Business sector (Main CPV)
79340000 Advertising and marketing services
Total estimated contract value (excluding VAT)
Not available
Total final contract value (excluding VAT)
210,000.00 EUR
Procedure details
Tender reference number
VLAM/2025/04
Description

VLAM is developing a campaign about the sustainability initiatives of the Belgian meat sector for Flanders and Germany. The campaign is conceived as a PR campaign with a paid media component. With the PR approach, we want to highlight the sustainability of the meat sector. We aim to showcase the efforts being made within the meat sector. The tone we set in our communication is clear, honest, and trustworthy. Our communication will be based on scientific data as well as on experiences and testimonials from within the sector. The target audience of the campaign in Flanders are the people responsible for the purchases at home, while in Germany the focus is on a B2B audience consisting of retail, wholesale, and foodservice. This public contract consists of creating one graphic concept/visual identity for this campaign, as well as designing and producing various communication elements for Flanders and Germany that will be deployed across different channels. The estimated value of the contract is €210,000 excluding VAT. Media purchases and the PR approach are not part of this assignment.

Submission Method
Electronic via:
https://www.publicprocurement.be/supplier/enterprises/0/tendering-workspaces/publication-workspace-detail/d7df7cac-c85b-412e-8399-933d915f248a/general
Tenders may be submitted
Electronic submission: required
https://www.publicprocurement.be/supplier/enterprises/0/tendering-workspaces/publication-workspace-detail/d7df7cac-c85b-412e-8399-933d915f248a/general
Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
Not available
Conditions for opening tenders (date)
Not available
Place of performance
BE Belgique/België
Any country
CPV code

79340000 - Advertising and marketing services

15000000 - Food, beverages, tobacco and related products

Award method
Criterion:
Type: quality
Description: Creative approach: innovative and impactful ideas to bring the campaign to life.
Weight (percentage, exact): 50
Criterion:
Type: quality
Description: Practical feasability.
Weight (percentage, exact): 15
Criterion:
Type: price
Description: Price
Weight (percentage, exact): 35
Estimated value
Not available
Final contracted value
210,000.00 EUR
Award of contract
Official name: BBC Communication
Postal address:
Town: Mechelen
Postal code: 2800
Country:
Official name: SOUTHFORK
Postal address:
Town: Kontich
Postal code: 2550
Country:
Official name: ORETIKON
Postal address:
Town: Antwerpen
Postal code: 2000
Country:
Official name: BERLIN
Postal address:
Town: Antwerpen
Postal code: 2000
Country:
Documents
Prior information
Contract
Award
Footnote - legal notice

This content published on this page is meant purely as an additional service and has no legal effect. The Union's institutions do not assume any liability for its contents. The official versions of the relevant tendering notices are those published in the Supplement of Official Journal of the European Union and available in TED. Those official texts are directly accessible through the links embedded in this page. For more information please see Public Procurement Explainability and Liability notice.