The subject of this contract is the contracting, in batches, of the services of drafting reports of tourism activity in Gijón, satisfaction reports and statistical studies of meeting tourism, studies of perceived quality and user satisfaction in InfoGijón, the evaluation of quality of service in companies "SICTED" and of tourism products and services linked to Reserva Gijón -reservagijon.es- using the mystery client technique, by open procedure, for the municipal company Promoción Empresarial y Turística de Gijón S.A. during the years 2025 - 2026 and, where appropriate, 2027 and 2028. The proposed contracting is necessary for the fulfillment and realization of the institutional purposes of Business and Tourism Promotion of Gijón S.A., as reflected in its Statutes, approved by the General Meeting of 17 November 2021 and in the Public Deed of 26 November 2021, which determine that the company aims to manage, propose and carry out any other action that may contribute to the tourist and cultural promotion of Gijón and among its tasks is the monitoring of the economic evolution of Gijón in strategic segments of the tourism industry on the one hand, and to have an advanced tourism intelligence system on the other, which allows a destination to develop its planning and execute actions in a much more focused and effective way than in the case of the absence of a decision criterion based on an exhaustive analysis of past behaviors and a correct forecast of the future behaviors of the current and potential tourist supply and demand. In-depth analysis of tourism demand, review of the study related to supply, synergies between the different existing studies (example the surveys carried out through the Municipal Tourist Information Service, InfoGijón), identification of improvements and new needs derived from changes in tourism in our city: las nuevas tendencias a la hora de viajar, la firma del compromiso con la certificación de turismo sostenible, la participación de la ciudad en programas como DTI (Destino Turístico inteligente) o el SICTED, la aparición de nuevas tecnologías en la forma de planificar los viajes, o la nueva conectividad de la ciudad derivada del ferrocarril de alta velocidad, o la importancia del turismo de eventos, han de orientar la nueva estrategia de los estudios estadísticos y de mercado turístico para Promoción Empresarial y Turística de Gijón S.A. El análisis periódico y detallado del mercado de reuniones de la ciudad hace necesario recoger todos los datos relativos a todas las reuniones celebradas en el destino para su posterior tratamiento e inclusión en un Informe Anual de oferta y demanda que se completará con una Encuesta cualitativa de satisfacción de promotores de reuniones. The need for continuous improvement in the provision of tourist information service involves evaluating the quality of service and user satisfaction. The same goes for the need to know and evaluate the state of implementation of the quality system (SICTED) the quality of service and customer service by performing an analysis of the perceived quality of the tourist service during its normal operation and, if necessary, establish the corresponding areas for improvement, and the same for tourism products and services linked to Reserva Gijón -reservagijon.es-
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