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Czech Republic-Prague: Advertising and marketing services - EU tenders
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Czech Republic-Prague: Advertising and marketing services

Overview
  • Announced
    14/01/2016
  • Published
    05/03/2016
  • Deadline
    18/04/2016
  • Awarded
    02/07/2018
  • Today
    05/08/2026
Status
Awarded
Type of contract
Services
Subject for Renewal
No
Buyer
Všeobecná zdravotní pojišťovna České republiky
Place of performance
NUTS code: CZ0 Česko
Location of buyer
NUTS code: CZ010 Hlavní město Praha
Business sector (Main CPV)
79340000 Advertising and marketing services
Total estimated contract value (excluding VAT)
60,000,000.00 CZK
Total final contract value (excluding VAT)
5,585,123.20 CZK
Number of lots
2
Procedure details
Tender reference number
1600078
Description

The subject of the contract is the conclusion of a framework contract for a fixed period (24 months) with a single bidder to ensure the purchase of media space from selected advertising media: part 1 – TV, printed radio and online media, part 2 – outdoor (outdoor)/indoor media. In the performance of the contract, the contracting authority will also provide marketing services relating to the planning of media advertising campaigns, the purchase of media advertising space, the monitoring of competitors’ media activities, etc., i.e. services necessary to carry out marketing campaigns in accordance with the specific requirements of the sponsor. Within the scope of this contract, the tenderer will also be required (applicable for both lots):(a) prepare media plans for individual marketing campaigns as specified by the sponsor, establish the correct timing of the campaigns, including recommendations for appropriate mediamix and analysis of target groups, (b) ensure the purchase of advertising space in the media on the basis of media plans, etc.
Ms.

Submission Method
Not available
Tenders may be submitted
Submission for all lots
Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
The procurement involves the establishment of a framework agreement
Framework agreement with single operator
Conditions for opening tenders (date)
Check linked documents for details
Place of performance
CZ0 Česko
CPV code

79340000 - Advertising and marketing services

79341000 - Advertising services

79341100 - Advertising consultancy services

79342000 - Marketing services

Lots (2)
Documents
Prior information
Contract
Award
Footnote - legal notice

This content published on this page is meant purely as an additional service and has no legal effect. The Union's institutions do not assume any liability for its contents. The official versions of the relevant tendering notices are those published in the Supplement of Official Journal of the European Union and available in TED. Those official texts are directly accessible through the links embedded in this page. For more information please see Public Procurement Explainability and Liability notice.