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EU Strategic Communication in Viet Nam - EU tenders
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- indicates CPV codes deduced from the text of the procedure

EU Strategic Communication in Viet Nam

Overview
  • Published
    25/06/2026
  • Deadline
    28/07/2026
  • Today
    15/08/2026
Status
Submission closed
Type of contract
Services
Subject for Renewal
No
Buyer
European Commission, INTPA - International Partnerships
Place of performance
NUTS code: Multiple place of performance
Location of buyer
NUTS code: Not available
Business sector (Main CPV)
79340000 Advertising and marketing services
Total estimated contract value (excluding VAT)
3,000,000.00 EUR
Total final contract value (excluding VAT)
Not available
Procedure details
Tender reference number
EC-INTPA/HAN/2026/EA-RP/0080
Description

The purpose of this contract is to position the EU as a strategic, reliable, and long-term partner of Vietnam among key target audiences and stakeholders. The contractor will design and implement a strategic communication campaign to raise awareness, strengthen engagement, and reinforce the EU’s image as a trusted partner under the EU–Vietnam Comprehensive Strategic Partnership (CSP). The campaign will support the visibility of the EU’s ongoing and future cooperation portfolio, guided by the EU’s priorities for external assistance, and will showcase tangible results and the added value of EU–Vietnam cooperation. Activities will highlight key EU priorities, including the green transition, sustainable and inclusive development, and governance, while demonstrating concrete benefits for Vietnamese citizens. Communication activities should clearly convey why EU actions matter to the people of Vietnam, emphasising shared values, mutual interests, and real-life impact through creative, accessible, and non-technical approaches implemented under the Team Europe framework. Building on the previous “Plug In To Evolution” and “I’ve Got the Power” campaigns implemented by the EU in Vietnam, the contractor will propose innovative, high-impact initiatives, including digital storytelling and youth engagement activities, while ensuring robust monitoring, performance measurement, and full alignment with EU communication guidelines and cross-cutting priorities.

Submission Method
Electronic via:
https://webgate.ec.europa.eu/digit/opsys/esubmission?cftUuid=affd0e93-6b83-4bc0-a99d-12fe77cc04dd
Tenders may be submitted
Electronic submission: required
https://webgate.ec.europa.eu/digit/opsys/esubmission?cftUuid=affd0e93-6b83-4bc0-a99d-12fe77cc04dd
Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
Not available
Conditions for opening tenders (date)
Not available
Place of performance
Viet Nam
anyw
Any country
CPV code

79340000 - Advertising and marketing services

79953000 - Festival organisation services

79956000 - Fair and exhibition organisation services

73220000 - Development consultancy services

79341000 - Advertising services

79342000 - Marketing services

79416000 - Public relations services

Award method
Criterion:
Type: quality
Description: Please consult the procurement documents.
Weight (percentage, exact): 80
Criterion:
Type: price
Description: Please consult the procurement documents.
Weight (percentage, exact): 20
Estimated value
3,000,000.00 EUR
Final contracted value
Not available
Award of contract
Not available
Documents
Prior information
Contract
Award
Footnote - legal notice

This content published on this page is meant purely as an additional service and has no legal effect. The Union's institutions do not assume any liability for its contents. The official versions of the relevant tendering notices are those published in the Supplement of Official Journal of the European Union and available in TED. Those official texts are directly accessible through the links embedded in this page. For more information please see Public Procurement Explainability and Liability notice.