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Customer Engagement Platform - EU tenders
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Customer Engagement Platform

Overview
  • Deadline
    29/09/2025
  • Published
    10/10/2025
  • Today
    07/09/2026
Status
Submission closed
Type of contract
Services
Subject for Renewal
Yes
Buyer
Nederlandse Publieke Omroep
Place of performance
NUTS code: Multiple place of performance
Location of buyer
NUTS code: NL327 Het Gooi en Vechtstreek
Business sector (Main CPV)
72000000 IT services: consulting, software development, Internet and support
Total estimated contract value (excluding VAT)
720,000.00 EUR
Total final contract value (excluding VAT)
Not available
Procedure details
Tender reference number
5ba5e3ce-2e0d-43ed-a7a2-25464e569c2b
Description

In order to achieve sustainable growth of our audience, the NPO must go beyond just reaching a large audience. Instead, the NPO should increase user retention, increase engagement, and optimize media spending to ensure that each interaction contributes to long-term relationships with our users. A robust Martech infrastructure that centralizes, activates and uses our first-party data to generate measurable business impact is needed for this. We are looking for a Customer Engagement Platform that integrates with our existing data infrastructure and enables advanced segmentation and activation.

Submission Method
Electronic via:
https://s2c.mercell.com/today/159904
Tenders may be submitted
Electronic submission: allowed
https://s2c.mercell.com/today/159904
Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
Not available
Conditions for opening tenders (date)
Not available
Place of performance
NL Nederland
Any country
CPV code

72000000 - IT services: consulting, software development, Internet and support

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79300000 - Market and economic research; polling and statistics

79340000 - Advertising and marketing services

79342000 - Marketing services

Award method
Not available
Estimated value
720,000.00 EUR
Final contracted value
Not available
Award of contract
Not available
Documents
Prior information
Contract
Award
Footnote - legal notice

This content published on this page is meant purely as an additional service and has no legal effect. The Union's institutions do not assume any liability for its contents. The official versions of the relevant tendering notices are those published in the Supplement of Official Journal of the European Union and available in TED. Those official texts are directly accessible through the links embedded in this page. For more information please see Public Procurement Explainability and Liability notice.