UK-Birmingham: Marketing services

FRAM258/13

The University of Birmingham and MTC (Manufacturing Technology Centre Limited) under the CASiM2 project is looking to award a Framework Agreement with a Supplier(s) for the provisions falling under the following Lots. Supplier(s) will be able to submit a response for either one or all Lots detailing which Lot(s) they are tendering for.
These projects will be funded by and compliant with the European Regional Development Fund (ERDF) regulations.
LOT 1 Public Relations
Pre event publicity
Launch event plus 1 other larger event per year
Post event report x 2 events per year
Case Studies as and when available to be published
Editorial in relevant technology manufacturing cross sector & west midlands publications
Copywriting
Email newsletter approximately 12 a year (including subscription and unsubscribing options for companies) design copywriting & mailing to database created
Previous knowledge of the technology sector and creating technology themed case studies.
LOT 2 Lead Generation/Telemarketing
Telephone Preference Service Screening of the data
Data options for purchase of data & calling from dataset supplied by project contact
Campaign of 5 10 days calling either 5 days per month or 10 day campaigns every few months. To arrange appointments for a business engagement person to visit and follow up potential opportunities
Objective for the telemarketing is to look to achieve making approx. 24 appointments per week for the CASIM2 project Business Engagement Manager with West Midlands SMEs (Small & Medium sized enterprises) for her to look to then be able to offer support that could be provided to those companies
To feedback on progress of calls for example where companies are not interested / not ready at this time for someone to visit
LOT 3 Project Literature & Display Banners
The Objective of the requirement is to raise awareness of the CASiM2 project through creating an engaging brand with which SMEs and OEMs will identify. The brand must look clean modern resonate with technology and manufacturing sectors and the brand synergy with MTCs current visual style.
Supplier(s) will be required to create compelling literature and printed collateral for use at trade exhibitions and event and at MTC shelf life of up to 3 years along with raising awareness of the availability of simulation technologies for manufacturing businesses in the west midlands and the associated benefits.
A4 Brochure / capability directory 4pp
A5 2 sided full colour flyers
A format for case studies either A5 or A4 flyers
For all of the above copy will be provided some images may be needed
LOT 4 Events
Launch event (2013) approx. target number of 80100pax
On Line registration
Mailing of West Midlands contacts
Full Event management service & prevent planning
Event support materials
Less Catering & Venue
Meet the buyer event (2014) approx. target number of 80100 pax
On Line registration
Coordination of buyer contacts and profiles to be created
Facilitation of meet the buyer session and on line meeting bookings facility
Event support materials
Full event management servicing & prevent planning
Less catering & Venue
LOT 5 Branded Goods
Production of branded goods with 2 logos (ERDF and project logo) printed in mono
colour format
Memory sticks 2GB USB
Pens
Zipped leather look Portfolio case
Document Wallet with Business Card holder stitched on the front of a fabric / nylon document wallet

Not available

Submission for one or more lots

The notice involves a public contract

Not available

UKG31 Birmingham

79342000 - Marketing services

79416000 - Public relations services

79810000 - Printing services

79342200 - Promotional services