Publications Office of the EU
Campagne "Kazen van bij ons" - EU tenders
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Campagne "Kazen van bij ons"

Overview
  • Published
    25/11/2024
  • Deadline
    15/01/2025
  • Awarded
    03/06/2025
  • Today
    31/12/2025
Status
Awarded
Type of contract
Services
Subject for Renewal
No
Buyer
VZW Vlaams Centrum voor Agro- en Visserijmarketing
Place of performance
NUTS code: Multiple place of performance
Location of buyer
NUTS code: BE100 Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad
Business sector (Main CPV)
79340000 Advertising and marketing services
Total estimated contract value (excluding VAT)
800,000.00 EUR
Total final contract value (excluding VAT)
799,999.00 EUR
Procedure details
Tender reference number
VLAM/2024/09
Description

Ontwerp en uitwerking van een campagne voor "kazen van bij ons" in Vlaanderen. Met deze campagne willen we ervoor zorgen dat consumenten bij hun aankoop van kaas sneller denken aan en kiezen voor kazen van lokale herkomst. We richten ons hiervoor naar welgestelde kaaskopers tussen 25 en 54 jaar. De campagne heeft een geschatte duurtijd van 4 jaar en we hebben jaarlijks een geschat bedrag van 1.200.000 euro (incl. BTW) beschikbaar. Dit bedrag is het totale beschikbare budget voor de volledige campagne, dus incl. conceptkosten, fee, productiekosten, mediaruimte…

Submission Method
Electronic via:
https://www.publicprocurement.be/supplier/enterprises/0/tendering-workspaces/publication-workspace-detail/83a04f6b-822e-410c-a67b-b197bf5c4b2b/general
Tenders may be submitted
Electronic submission: required
https://www.publicprocurement.be/supplier/enterprises/0/tendering-workspaces/publication-workspace-detail/83a04f6b-822e-410c-a67b-b197bf5c4b2b/general
Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
Not available
Conditions for opening tenders (date)
Not available
Place of performance
BE Belgique/België
Any country
CPV code

79340000 - Advertising and marketing services

Award method
Criterion:
Type: price
Description: Financiële voorwaarden
Weight (percentage, exact): 20
Criterion:
Type: quality
Description: strategische aanpak: rationaliteit van de globale aanpak en antwoord op de briefing
Weight (percentage, exact): 25
Criterion:
Type: quality
Description: creatieve benadering: o.a. originaliteit van de voorstellen
Weight (percentage, exact): 30
Criterion:
Type: quality
Description: tactische benadering: haalbaarheid van de realisatie(s) en beoogde impact
Weight (percentage, exact): 25
Estimated value
800,000.00 EUR
Final contracted value
799,999.00 EUR
Award of contract
Official name: EGGHUNTER
Postal address:
Town: Ternat
Postal code: 1740
Country:
Official name: BBDO
Postal address:
Town: Sint-Jans-Molenbeek
Postal code: 1080
Country:
Official name: FLEXUS
Postal address:
Town: Gent
Postal code: 9000
Country:
Official name: ORETIKON
Postal address:
Town: Antwerpen
Postal code: 2000
Country:
Official name: LDV/United
Postal address:
Town: Antwerpen
Postal code: 2000
Country:
Documents
Prior information
Contract
Award
Footnote - legal notice

This content published on this page is meant purely as an additional service and has no legal effect. The Union's institutions do not assume any liability for its contents. The official versions of the relevant tendering notices are those published in the Supplement of Official Journal of the European Union and available in TED. Those official texts are directly accessible through the links embedded in this page. For more information please see Public Procurement Explainability and Liability notice.