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Preparation and implementation of the Media Strategy for the Internet Campaign promoting Warsaw as an attractive tourist destination in the United Kingdom, Germany and the USA, including the purchase of Media and handling the broadcast of the Campaign - EU tenders
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Preparation and implementation of the Media Strategy for the Internet Campaign promoting Warsaw as an attractive tourist destination in the United Kingdom, Germany and the USA, including the purchase of Media and handling the broadcast of the Campaign

Overview
  • Published
    03/06/2025
  • Deadline
    03/07/2025
  • Opening of tenders
    03/07/2025
  • Awarded
    21/08/2025
  • Today
    10/05/2026
Status
Awarded
Type of contract
Services
Subject for Renewal
No
Buyer
Stołeczne Biuro Turystyki
Place of performance
NUTS code: Multiple place of performance
Location of buyer
NUTS code: PL911 Miasto Warszawa
Business sector (Main CPV)
79341400 Advertising campaign services
Total estimated contract value (excluding VAT)
Not available
Total final contract value (excluding VAT)
1,400,000.00 PLN
Procedure details
Tender reference number
ZP/PN/01/2025
Description

The subject of the contract is the preparation and implementation of the Media Strategy for the Internet Campaign promoting Warsaw as an attractive tourist destination in the United Kingdom, Germany and the USA, including the purchase of Media and handling the broadcast of the Campaign. The subject-matter of the contract is specified in detail in the model contract constituting Annex 8 to the FTZ and in the description of the subject-matter of the contract (Annex 2 to the model contract).

Submission Method
Electronic via:
https://ezamowienia.gov.pl/mp-client/search/list/ocds-148610-38afba9c-c8b4-4a67-8b29-8ba91ba369b3
Tenders may be submitted
Electronic submission: required
https://ezamowienia.gov.pl/mp-client/search/list/ocds-148610-38afba9c-c8b4-4a67-8b29-8ba91ba369b3
Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
Not available
Conditions for opening tenders (date)
03/07/2025 09:10
Place of performance
PL911 Miasto Warszawa
PL Polska
CPV code

79341400 - Advertising campaign services

72000000 - IT services: consulting, software development, Internet and support

Award method
Criterion:
Type: price
Description: Cena brutto (Koszt obsługi Kampanii i Koszty emisji Materiałów Reklamowych) - Waga kryterium - 30 pkt
Weight (percentage, exact): 30
Criterion:
Type: quality
Description: Strategia mediowa. Waga kryterium - 70 pkt
Weight (percentage, exact): 70
Estimated value
Not available
Final contracted value
1,400,000.00 PLN
Award of contract
Official name: Fabryka Marketingu Sp. z o.o.
Postal address:
Town: Warszawa
Postal code: 03-450
Country:
Official name: Fabryka Marketingu Sp. z o.o.
Postal address:
Town: Warszawa
Postal code: 03-450
Country:
Documents
Prior information
Contract
Award
Footnote - legal notice

This content published on this page is meant purely as an additional service and has no legal effect. The Union's institutions do not assume any liability for its contents. The official versions of the relevant tendering notices are those published in the Supplement of Official Journal of the European Union and available in TED. Those official texts are directly accessible through the links embedded in this page. For more information please see Public Procurement Explainability and Liability notice.