Publications Office of the EU
Servicio de desarrollo de una campaña de publicidad, durante los años 2025 y 2026, para la promoción de la leche gallega. - EU tenders
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OP Portal - Procurement - Details

Servicio de desarrollo de una campaña de publicidad, durante los años 2025 y 2026, para la promoción de la leche gallega.

Overview
  • Announced
    22/11/2024
  • Published
    31/12/2024
  • Deadline
    22/01/2025
  • Awarded
    14/08/2025
  • Today
    15/03/2026
Status
Awarded
Type of contract
Services
Subject for Renewal
No
Buyer
Consellería del Medio Rural
Place of performance
NUTS code: Multiple place of performance
Location of buyer
NUTS code: ES111 A Coruña
Business sector (Main CPV)
79341000 Advertising services
Total estimated contract value (excluding VAT)
545,454.54 EUR
Total final contract value (excluding VAT)
361,827.22 EUR
Procedure details
Tender reference number
Not available
Description

El objeto de este contrato es definir la estrategia de medios y soportes para desarrollar una campaña publicitaria a nivel autonómico, durante los años 2025 e 2026, para promover el consumo de leche gallega y, nombradamente, de la marca Gallega 100% como distintivo de calidad.

Submission Method
Electronic via:
https://www.silex.conselleriadefacenda.es/SLE_Internet/
Tenders may be submitted
Electronic submission: required
https://www.silex.conselleriadefacenda.es/SLE_Internet/
Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
Not available
Conditions for opening tenders (date)
Not available
Place of performance
ES111 A Coruña
ES España
ES114 Pontevedra
ES112 Lugo
ES113 Ourense
CPV code

79341000 - Advertising services

79341400 - Advertising campaign services

Award method
Criterion:
Type: quality
Description: Investigación, target y análisis
Weight (percentage, exact): 10
Criterion:
Type: quality
Description: Objetivos, estrategia y mix de medios
Weight (percentage, exact): 17
Criterion:
Type: quality
Description: Planificación táctica
Weight (percentage, exact): 17
Criterion:
Type: quality
Description: Evaluación previa resultados
Weight (percentage, exact): 6
Criterion:
Type: cost
Description: Costes de compra de TVG
Weight (percentage, exact): 7
Criterion:
Type: cost
Description: Coste de compra para otras TV en Galicia
Weight (percentage, exact): 1
Criterion:
Type: cost
Description: Coste de compra para cuñas de radio en Galicia
Weight (percentage, exact): 8
Criterion:
Type: cost
Description: Coste de compra de prensa escrita
Weight (percentage, exact): 12
Criterion:
Type: cost
Description: Coste de compra de ediciones digitales de los medios de comunicación
Weight (percentage, exact): 7
Criterion:
Type: cost
Description: Valoración del porcentaje de comisión de la agencia
Weight (percentage, exact): 5
Criterion:
Type: cost
Description: Implantación de políticas empresariales de promoción de la conciliación de la vida personal, laboral y familiar y corresponsabilidad, que se apliquen en la ejecución del contrato de conformidad con lo dispuesto en el artículo 57 de la Ley 5/2021, de 2 de febrero, de impulso demográfico de Galicia
Weight (percentage, exact): 10
Estimated value
545,454.54 EUR
Final contracted value
361,827.22 EUR
Award of contract
Official name: Anónimo Advertising SL
Postal address:
Town: Vigo
Postal code: 36202
Country:
Documents
Prior information
Contract
Award
Footnote - legal notice

This content published on this page is meant purely as an additional service and has no legal effect. The Union's institutions do not assume any liability for its contents. The official versions of the relevant tendering notices are those published in the Supplement of Official Journal of the European Union and available in TED. Those official texts are directly accessible through the links embedded in this page. For more information please see Public Procurement Explainability and Liability notice.