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Planning and purchase of advertising media for the B2C communication strategy of the brands of the tourist destination Canary Islands - EU tenders
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- indicates CPV codes deduced from the text of the procedure

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Planning and purchase of advertising media for the B2C communication strategy of the brands of the tourist destination Canary Islands Text automatically translated in your browsing language Automatically translated

Overview
  • Published
    11/04/2025
  • Deadline
    16/04/2025
  • Opening of tenders
    17/04/2025
  • Today
    18/04/2025
Status
Submission closed
Type of contract
Services
Subject for Renewal
No
Buyer
Promotur Turismo Canarias S.A.
Place of performance
NUTS code: Multiple place of performance
Location of buyer
NUTS code: ES705 Gran Canaria
Business sector (Main CPV)
79340000 Advertising and marketing services
Total estimated contract value (excluding VAT)
92,377,087.22 EUR
Total final contract value (excluding VAT)
Not available
Procedure details
Tender reference number
eAJ-0011/2025
Description

Planning and purchase of advertising media for the B2C communication strategy of the brands of the tourist destination Canary Islands Text automatically translated in your browsing language Automatically translated

Submission Method
Not available
Tenders may be submitted
Electronic submission: required
Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
Not available
Conditions for opening tenders (date)
17/04/2025 08:30
Place of performance
ES709 Tenerife
ES707 La Palma
ES España
ES708 Lanzarote
ES705 Gran Canaria
ES706 La Gomera
ES703 El Hierro
ES704 Fuerteventura
CPV code

79340000 - Advertising and marketing services

79341000 - Advertising services CVP code deduced from the text of the procedure AI-generated

Award method
Criterion:
Type: quality
Description: Comisión de agencia sobre la contratación de campañas o acciones de comunicación en medios especiales online como buscadores especializados y otros análogos.
Weight (percentage, exact): 6
Criterion:
Type: quality
Description: Comisión de agencia sobre la contratación de medios, soportes y espacios publicitarios en medios digitales online y exterior excluyendo redes sociales y motores de búsqueda.
Weight (percentage, exact): 6
Criterion:
Type: quality
Description: Comisión de agencia sobre la contratación de medios, soportes y espacios publicitarios en redes sociales.
Weight (percentage, exact): 6
Criterion:
Type: quality
Description: Comisión de agencia sobre la contratación de medios, soportes y espacios publicitarios offline.
Weight (percentage, exact): 6
Criterion:
Type: quality
Description: Comisión de agencia sobre la contratación de proveedores externos para los proyectos singulares.
Weight (percentage, exact): 6
Criterion:
Type: quality
Description: Mejora: compromiso de establecimiento de oficina de carácter permanente para el asesoramiento experto destinado a la estrategia de comunicación y marketing.
Weight (percentage, exact): 5
Criterion:
Type: quality
Description: Mejora: compromiso de utilización de software específico de control de facturación.
Weight (percentage, exact): 5
Criterion:
Type: quality
Description: Plan de sostenibilidad ambiental .
Weight (percentage, exact): 4
Criterion:
Type: quality
Description: Propuesta de red internacional.
Weight (percentage, exact): 20
Criterion:
Type: quality
Description: Propuesta de sistema de planificación, ejecución y coordinación.
Weight (percentage, exact): 8
Criterion:
Type: quality
Description: Propuesta innovadora de planificación de medios para el lanzamiento de la comercialización de experiencias turísticas en el portal holaislascanarias.com.
Weight (percentage, exact): 14
Criterion:
Type: quality
Description: Propuesta innovadora de planificación de medios para el segmento de turismo premium destinada al mercado británico.
Weight (percentage, exact): 14
Estimated value
92,377,087.22 EUR
Final contracted value
Not available
Award of contract
Not available
Documents
Prior information
Contract
Award
Footnote - legal notice

This content published on this page is meant purely as an additional service and has no legal effect. The Union's institutions do not assume any liability for its contents. The official versions of the relevant tendering notices are those published in the Supplement of Official Journal of the European Union and available in TED. Those official texts are directly accessible through the links embedded in this page. For more information please see Public Procurement Explainability and Liability notice.