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Canceled05/01/2018
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Today27/09/2026
Utilities
- indicates CPV codes deduced from the text of the procedure
France-Paris: Dairy products
Target:
— Priority target: shoppers aged between 25 and 49 years old,
— Secondary target: retailers (mass market retailing, cheese shops).
European multi-country campaign dedicated to EU PDO and PGI logos and associated dairy products a Dutch dairy PGIs and French dairy PDOs programme run under EMF and targeting 3 countries: the Netherlands, Germany and France.
Duration in months: 24.
Keywords: PDO, PGI, cheese, butter, cream, awareness, EU quality schemes, meaning, consumption,
France,Germany, the Netherlands.
Context: The EU barometer study no440 (January 2016) proved that EU consumers still have very lowawareness levels on EU PDO and PGI labels and an even worse understanding of what these quality schemesmean. As a result, these labels cannot fulfil their role as a strategic marker for consumers as they make theirpurchasing choices. This programme will be carried out from 2018 to 2019 by CNIEL and NZO/Zuivelstichting for Dutch dairy PGIs and French dairy PDOs.
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