Tender reference number
639/2025
Description
The fundamental object of the contract is the planning of a specialized service for the strategic management of the communication of the Illustrious City Council of Guía de Isora. The contract for communication and advertising services covers various activities aimed at improving the relationship of the City Council with its citizens, media, institutions and the general public, through adequate planning, mediation, advice, advertising insertion and follow-up of communication campaigns. Developed by hiring a company or communication agency that is responsible for the management and development of the communication services of the Illustrious City Council of Guía de Isora. Among the main activities to be developed are: Strategic management of municipal communication: Elaboration and execution of a comprehensive communication strategy that covers the various areas and needs of the City Council, in order to improve its institutional image and maintain a fluid and effective communication with citizens and other key actors. Drafting of informative texts: Writing and preparation of news, releases and press releases, in order to keep citizens informed about the activities, projects and policies of the City Council. Advice on institutional communication: Continuous support to the communication team of the City Council in the management of internal and external communication, advice in the implementation of communication strategies and in the choice of the most appropriate channels to reach the target audiences. Negotiation and relations with the media: Mediation with local, regional and national media to ensure a correct dissemination of messages and improve the visibility of the City Council's activities. Planning and purchase of advertising spaces: Planning, mediation and execution of advertising campaigns in both traditional and digital media, with the aim of maximizing the visibility and impact of institutional campaigns. Monitoring, control and evaluation: Monitoring of the implementation of communication campaigns, preparation of implementation reports, impact analysis and proposed improvements for future communication actions
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Submission Method
Electronic via:
https://contrataciondelestado.es/wps/poc?uri=deeplink:detalle_licitacion&idEvl=KtjT5HE58zzjHF5qKI4aaw%3D%3D
Tenders may be submitted
Electronic submission: required
https://contrataciondelestado.es/wps/poc?uri=deeplink:detalle_licitacion&idEvl=KtjT5HE58zzjHF5qKI4aaw%3D%3D
Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
Not available
Conditions for opening tenders (date)
08/09/2026 11:00
Award method
Criterion:
Type: quality
Description: Mejora en Certificados ISO.
Weight (percentage, exact): 15
Criterion:
Type: quality
Description: Mejora en medios sin tarifa de referencia.
Weight (percentage, exact): 20
Criterion:
Type: quality
Description: Mejora en servicios prestados.
Weight (percentage, exact): 20
Criterion:
Type: price
Description: Oferta Económica sobre Tarifas Oficiales y Precios Servicios.
Weight (percentage, exact): 55
Estimated value
667,289.70 EUR
Final contracted value
Not available
Award of contract
Not available
