Tender reference number
EKR000519582025
Description
The task of the successful tenderer is to carry out media planning and media purchase tasks related to the communication of the ‘heritage’ projects and cultural-touristic investments implemented and still to be implemented after the Veszprém-Balaton 2023 European Capital of Culture (VEB2023 ECOC) programme year, as well as to the communication of the Veszprém-Balaton 2026 European Sport Region tender. The winning bidder is obliged to provide the services of Veszprém-Balaton 2023 Zrt. (VEB2023 Zrt.) to perform the tasks indicated. The successful tenderer must designate at least one contact person responsible for coordinating agency services and campaigns, liaising with the contracting authority and other subcontractors involved in the performance, participating in meetings with the contracting authority, performing the administrative tasks related to the contract, preparing plans, proposals and quotations on the basis of the contracting authority’s needs, and supervising the campaign budget. In order to carry out its communication activities effectively, it is the responsibility of the successful tenderer to carry out complete, professional and timely information tasks, to prepare a strategy and proposals broken down by the subtasks specified below. - High-quality performance of public procurement tasks. Permanent and continuous availability on working days between 9 a.m. and 6 p.m. in person, by e-mail and by phone, if the deadline for submission is tightly timed, then on-call as well. - Providing a team of dedicated agency experts for planning and executing agency tasks. Continuous weekly consultation with the contracting authority (with a written reminder if necessary). Creative thinking, professional media designer's cooperative attitude. Preparation of a report to the Contracting Authority on the itemised performance and status of the tasks. Consultations with the contracting authority related to the tasks. Compilation of a complete media plan in accordance with the objectives and tasks, broken down by means using the mandatory elements, and related preparation and compliance with a scheduling and financial plan in accordance with the content elements required by the contracting authority. The successful tenderer shall be responsible for the provision of advertising services in the media included in the media portfolios detailed in the price schedule. When designing the media plan, the diversity of the tasks of VEB2023 Zrt. and the complexity of its target audience must be taken into account. In the professional offer, the Contracting Authority expects a detailed justification for each proposed medium, supported by data. If the Contracting Authority refers to a make or type, it also accepts the equivalent.
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Submission Method
Electronic via:
https://ekr.gov.hu/eljarastar/eljaras/EKR000519582025
Tenders may be submitted
Electronic submission: required
https://ekr.gov.hu/eljarastar/eljaras/EKR000519582025
Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
Not available
Conditions for opening tenders (date)
09/05/2025 12:00
Award method
Criterion:
Type: quality
Description: 2.) M.2.1.1. pontban meghatározott szakember alkalmassági követelmények körében meghatározottakon felüli szakmai tapasztalata (hónap, minimum 0 hónap, maximum 24 hónap)
Weight (percentage, exact): 10
Criterion:
Type: quality
Description: 3) M.2.1. pontban meghatározott legalább 2 fő szakember feletti megajánlások száma (fő, minimum 0 fő, maximum 3 fő)
Weight (percentage, exact): 10
Criterion:
Type: price
Description: 1.) Ajánlati ár (nettó Ft)
Weight (percentage, exact): 80
Estimated value
100,000,000.00 HUF
Final contracted value
Not available
Award of contract
Not available
