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Published18/06/2025
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Deadline03/07/2025
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Opening of tenders03/07/2025
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Today08/07/2025
Utilities
Invitation to tender for Bord Bia’s European Meat Shopper Monitor
Note: Not all information for this procedure were successfully computed. Please consult linked documents for more details.
Meat exports are a key focus of our work and make up a large proportion of our food and drink exports. To support our Irish meat producers in developing closer and longer-term relationships with their retail customers, we wish to understand how shoppers engage with the meat category in retail, both online and bricks and mortar. Shopper insight has been identified as a key tool to support our clients in retaining customers, driving premiumisation in Europe and increasing weight of purchase with key customers. We believe better shopper intelligence will greatly support our clients and Bord Bia’s overseas offices in their position as category experts. Our ambition is to use shopper intelligence as a calling card for Bord Bia and the Irish food industry at large when working with retailers around Europe and, in turn, help drive the growth of Irish meat exports. We want this piece of research to be the go-to for the industry when looking for shopper intelligence. We are seeking partner agencies who can continue the work of designing and disseminating best in class shopper insight in the meat category across Europe, and who can marry this data with a good understanding of the retail category. The partner agency should also bring innovative methods of packaging and sharing the data to ensure best use of the insights.
https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=5819483
https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=5819483
This content published on this page is meant purely as an additional service and has no legal effect. The Union's institutions do not assume any liability for its contents. The official versions of the relevant tendering notices are those published in the Supplement of Official Journal of the European Union and available in TED. Those official texts are directly accessible through the links embedded in this page. For more information please see Public Procurement Explainability and Liability notice.