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Today14/07/2025
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World Travel Monitor 2025 2026 Text automatically translated in your browsing language Automatically translated
Since 1988, the DZT has commissioned the collection of data on foreign travel behaviour from relevant source markets to Germany. This data was collected by the Institute IPK International, an institute specializing in market research in tourism. The studies map the foreign travel behaviour in the source markets of Europe and overseas. The surveys on selected aspects of travel behaviour show in particular structures in travel behaviour and quantities in over 60 source markets. Both shorter and longer holiday trips as well as business trips and other private trips (e.g. visits to relatives and acquaintances with at least one overnight stay) are taken into account. With the help of a standardized questionnaire, international travellers are contacted and asked about their travel behaviour in the context of continuous survey waves in Europe and overseas. The results of the population representative surveys are extrapolated to the resident population aged 15 and over per country. The data of the World Travel Monitor® should give a realistic picture of the current market volumes as well as the travel structures of the international world travel market. In previous years as well as in 2024, the World Travel Monitor was commissioned by DZT as a multi-client study (different number of countries). The multi-client approach has the advantage that the collection costs are distributed among several recipients. By connecting the data of the World Trade Monitor to the data dashboards of the DZT, there is also an advantage of continuing to use the World Travel Monitor. The dashboards are based on IPK data. A change of provider would require a high time and financial resource. In addition, the approximately 100 users of the dashboard would have to be retrained in a time-consuming and costly manner. In this respect, the order is to be placed directly with the company IPK International World Tourism Marketing Consultants GmbH from 80469 Munich. Text automatically translated in your browsing language Automatically translated
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