The main goal of the software products currently in use and still in development is the digitization and thus the support of Messe Berlin's event business for presence/hybrid and purely digital events, through modular standard functionalities as well as separately bookable and marketable components for the customers and visitors of Messe Berlin. The Digital Event Platform provides basic functionalities that enable permanent and cross-event, digital and hybrid event solutions. In addition, event-specific product modules are available, which can then be used modularly as an additional solution and marketed by Messe Berlin. The continuous further development of the digital event platform and the addition of customer-specific requirements to the functions of Messe Berlin is an integral part of the overall solution and the heart of the digital strategy for the event business. The digital event platform replaced the Virtual Market Place (VMP), which has been established at Messe Berlin since 2000, piece by piece in the course of 2021. As of 1.7.2021, numerous VMPs have already been replaced by the new digital event platform with the product name "Event Cloud", as of 1.12.2021, the complete transfer of all platforms to the new toolset will take place. For this purpose, functions were evaluated and set up that contain the new core product (MB standard) and/or that are now being further developed, such as the digital event platform (Event Guide), exhibitor and event directories for integration into the website (Online Guide & Widgets) and a native app (Mobile Guide). In addition, applications for the maintenance of the content (Event Cloud Console Console incl. Program Manager for the maintenance of the event program and the Content Manager for the maintenance of the exhibitor profiles) as well as the Event Shop for the control of the media packages included in the exhibitor price and for the purchase of additional services by exhibitors are in use. Additional functionalities, such as an interactive hall plan, are also in use. FUNCTIONALITY The Event Cloud currently used is a mix of standard products with a high proportion of customer-specific further development, in the following the individual products provided with their functionalities are briefly presented: Event Guide The Event Guide is the product name of a configurable standard software that provides a digital event portal with extensive streaming, audio/video and screen sharing options, appointment and chat options for individual participants and groups, VoD for the provision of recorded sessions in the program directory, comprehensive digital trade fair experience for all participants online. Online Guide The Online Guide is the product name of a configurable standard software that provides online lists of exhibitors, companies, people and appointments. Widgets For integration on websites, widgets are provided that make it possible to present exhibitors, products, events, speakers, etc. from the Event Cloud on websites. Unlike the Online Guide, the widgets are flexible and can be used separately on different pages. Widgets can be configured separately (available in tile or list view with horizontal or vertical scrolling, filterable by category). Mobile Guide The Mobile Guide is the product name of a configurable standard software that provides applications for trade fair and congress visitors on mobile devices. The Mobile Guide is available in the respective App Stores. For this purpose, the current contractor uploads the software to Messe Berlin's app stores (iOS and Android) and configures the provision according to Messe Berlin's specifications. The current contractor will accompany the deployment until final publication by the App Store. The functions of the Event Guide described above are also available in the Mobile Guide. The hall plan is the product name of a configurable standard software, which is available as an extension to interactive hall plans for the event, online guide and mobile guide. Event Shop is the product name of a configurable standard software that provides an online shop or exhibitor portal for the distribution and configuration of services to exhibitors. Event Program Manager is the product name of a configurable standard software that provides a program planning system for congress and event organizers Event Guide Backend (or just backend) is the product name of a standard software that provides the operation of the required databases and web services for the various products. Event Cloud Console is the product name of a standard software that provides an online administration interface for the licensee. The licensee can independently operate various services within the console. The AG wants the possibility of 1st-level and 2nd-level support. The "Event Cloud" software product currently in use is a mix of standard software products and customer-specific configurations and further developments. Some further developments are still in the development process. Corussoft has been supplying Messe Berlin with software licenses and software solutions since 2020 and operates various application services in this context. The product "Event Cloud" is accompanied by the paid use of the licensed software (different types of software), the granting of rights of use, the provision and commissioning of the software, the operation of corresponding services and the maintenance and maintenance of all software and systems involved. The aim is to conclude a contract
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