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Framework agreement Purchase of advertising space - advice and media plan design - EU tenders
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Framework agreement Purchase of advertising space - advice and media plan design Text automatically translated in your browsing language Automatically translated

Overview
  • Published
    13/06/2025
  • Today
    10/07/2025
  • Deadline
    18/07/2025
Status
Published
Type of contract
Services
Subject for Renewal
Yes
Buyer
Centre National Interprofessionnel de l'Economie Laitière (CNIEL)
Place of performance
NUTS code: Multiple place of performance
Location of buyer
NUTS code: FR101 Paris
Business sector (Main CPV)
79341000 Advertising services
Total estimated contract value (excluding VAT)
2,000,000.00
Total final contract value (excluding VAT)
Not available
Procedure details
Tender reference number
Achat Media
Description

The purpose of the contract is to conclude a framework agreement on purchase orders intended to cover the provision of consultancy services, the drawing up of media plans and the purchase of advertising space on any type of medium (regional, national, internet, poster, radio, television, cinema, etc.). This is a single-contract framework agreement which is implemented by means of order forms with a minimum amount of EUR 2 million excluding VAT and a maximum amount of EUR 8 million excluding VAT for the overall duration of the framework agreement. Text automatically translated in your browsing language Automatically translated

Submission Method
Electronic via:
https://cniel.achatpublic.com/sdm/ent/gen/index.do
Tenders may be submitted
Electronic submission: required
https://cniel.achatpublic.com/sdm/ent/gen/index.do
Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
The procurement involves the establishment of a framework agreement
Conditions for opening tenders (date)
Not available
Place of performance
FR France
FR101 Paris
CPV code

79341000 - Advertising services

Award method
Criterion:
Type: quality
Description: L'offre sera appréciée en fonction des critères ci-dessous : 1. Qualité de la prestation et des outils proposés 45%, Etant précisé qu'il sera tenu compte dans l'appréciation de ce premier critère de la qualité technique des prestations, des performances des outils de media planning utilisés, de la qualité des études et outils d'évaluation, de la qualité de l'équipe dédiée, de la méthodologie de travail intégrant les processus de négociation avec les supports 2. Recommandation sur la base d'exemples théoriques de plans media 20 % 4. Système de gestion/facturation (devis, facture, gestion des avoirs et retour de fonds TV) 10%
Weight (percentage, exact):
Criterion:
Type: price
Description: 3. Prix : Honoraires et système de rémunération sur brut et/ou net (justifier) par types de support 25%
Weight (percentage, exact):
Estimated value
2,000,000.00
Final contracted value
Not available
Award of contract
Not available
Documents
Prior information
Contract
Award
Footnote - legal notice

This content published on this page is meant purely as an additional service and has no legal effect. The Union's institutions do not assume any liability for its contents. The official versions of the relevant tendering notices are those published in the Supplement of Official Journal of the European Union and available in TED. Those official texts are directly accessible through the links embedded in this page. For more information please see Public Procurement Explainability and Liability notice.