The subject of the contract is the promotion of Łódź, using the promotion tools belonging to the air carrier, in the areas constituting the destinations of the carrier from and to Łódź, including the European English-speaking markets (eg. United Kingdom, Ireland), Italian-speaking, Spanish-speaking, French-speaking (eg. France, Belgium) in a minimum of 6 countries, providing a minimum annual average of 35 rotations per week from and to Lodz, using the following tools: advertising links on the site, banner ads on the site, mailing, Facebook posts, Instagram posts. A detailed description of the subject of the contract can be found in Annex No 1 to the SWZ and in the model contract (Annex No 6 to the SWZ). The Contractor is obliged to personally perform the key parts of the subject of the contract, the key activities that the Contractor must perform independently include: • placing links and advertising banners on the website, • sending mailings and • preparing reports on the implementation of the subject of the contract, in accordance with § 12 sec. 1 model contract. Justification for the shortening of the time limit for receipt of tenders in the present proceedings: In accordance with Article 138 para. 2 of the Public Procurement Law (PPL), the deadline for submission of tenders in sectoral proceedings may be set sufficiently in advance to enable economic operators to prepare and submit tenders. However, in the present proceedings, concerning the promotion of the city through cooperation with airlines, there is a justified need to shorten this time limit, resulting from the characteristics of the aviation industry, in particular the specificities of the planning of the air route network and the schedule of winter and summer seasons, in accordance with the IATA (International Air Transport Association) calendar. 1. Aviation planning cycles – specificities of the scheduling seasons The aviation industry operates on the basis of two main seasons, which are strictly defined in the IATA calendar: • Winter season 2024/2025 starts on 27 October 2024 and runs until 29 March 2025. • Summer season 2025 starts on 30 March 2025 and runs until 25 October 2025. Each of these seasons requires air carriers to be significantly ahead of schedule, launch new routes as well as launch tickets. Long-term preparations for each season are crucial from the point of view of both carriers and entities that want to use their network of connections for promotional activities, such as the promotion of the city. Airlines need to plan their operations, marketing and sales activities many months before the start of the season in order to be able to effectively introduce new routes and ensure their profitability. 2. The announcement of the procedure at the beginning of the winter season 2024/2025, i.e. in October/November 2024, is aimed at enabling the conclusion of a contract for the promotion of the city by airlines in a way that will allow the launch of new connections from the summer season 2025. In order to ensure the effective introduction of new routes this season, cooperation with the air carrier must start sufficiently in advance so that it is possible to: • planning new routes in the route network, • conducting the necessary market analyses of the potential number of passengers, • launching promotional and marketing campaigns to encourage travellers to use new routes, • introducing connections to ticketing systems in good time, which is crucial to ensure demand for new routes. In practice, this means that airlines need at least a few months to fully deploy new routes during the 2025 summer season, including logistics, marketing, cooperation with local actors, and adapting operations to anticipated passenger traffic. Failure to conclude the agreement at a sufficiently early stage would threaten the impossibility of launching connections in the summer season, and thus undermine the assumed objectives of promoting the city. 3. Due to the fact that the winter season starts on 27 October 2024 and the summer season 2025 starts on 30 March 2025, it is necessary to conduct the procedure swiftly and conclude the contract with the selected contractor quickly. A longer deadline for the submission of tenders, as provided for in standard procedures, could prevent the effective implementation of the contract and lead to delays in the planning and introduction of new routes. Planning the network of air connections and launching them for sale requires cooperation with various departments of the airline, such as operational, marketing and sales departments, which further increases the time needed for the implementation of the project. It is therefore necessary to shorten the time limit for the submission of tenders in order to allow for the timely conclusion of the contract and to allow carriers a reasonable period of time to implement the planned actions. 4. The launch of new air connections from the summer season 2025 will have a direct impact on the promotion of the city, increasing the number of tourists and the development of the local economy. The purpose of this procedure is to ensure effective cooperation with airlines that will promote the city through their sales channels, marketing campaigns and new connections. However, in order for these actions to deliver the intended results, it is necessary to be well ahead of their planning and implementation. Long deadlines for the submission of offers could significantly delay the conclusion of the agreement and result in airlines not being able to introduce new routes in time for the 2025 summer season. Thus, the shortening of the deadline for submitting tenders is justified not only by the organisational needs of carriers, but also by the public interest in the effective promotion of the city and the maximum use of the potential of new air routes.
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