Acquisition of expert services for international marketing in the Kittilä region Text automatically translated in your browsing language Automatically translated

In 2025-2027, the municipality of Kittilä will acquire comprehensive international marketing services for the area from Levin Matkailu Oy. Based on the direct procurement, a service contract will be concluded for the years 2025-2027. Under Section 40(2)(2) of the Act on Public Contracts, a contracting entity may award a direct contract if, for technical reasons or reasons related to the protection of exclusive rights, only a particular supplier can perform the contract; a further condition is that there are no reasonable alternative or substitute solutions and that the absence of competition is not the result of an artificial narrowing down of the terms of the contract. Levin Matkailu Oy is a tourism marketing and sales company with a very broad ownership of local companies, enabling the development of a diverse, equitable and high-quality Levi area. The Levi brand, whose intellectual property rights are owned by Levin Matkailu Oy, must be utilised in international regional marketing. This is clearly a criterion for the protection of exclusive rights. International marketing of the area is not possible without the use of the Levi brand. According to the contracting entity’s report, there are no reasonable alternative or substitute solutions. No other company, locally or otherwise, has the necessary channels, networks and know-how required by the target of the acquisition, i.e. the international marketing of the area, which Levin Matkailu Oy has and does not own the intellectual property rights of the Levi brand, which are needed for the implementation of international marketing Text automatically translated in your browsing language Automatically translated

79340000 - Advertising and marketing services

79342000 - Marketing services CVP code deduced from the text of the procedure AI-generated