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Information and communication programme to promote European butter in Japan, South Korea, P.R. China and Taiwan 2026-2028 - EU tenders
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Information and communication programme to promote European butter in Japan, South Korea, P.R. China and Taiwan 2026-2028

  • Published
    27/01/2025
  • Today
    15/02/2025
  • Deadline
    21/03/2025
Status
Published
Type of contract
Services
Subject for Renewal
No
Buyer
Centre National Interprofessionnel de l'Economie Laitière (CNIEL)
Place of performance
NUTS code: Not available
Location of buyer
NUTS code: FR101 Paris
Business sector (Main CPV)
79340000 Advertising and marketing services
Total estimated contract value (excluding VAT)
2,199,000.00 EUR
Total final contract value (excluding VAT)
Not available
Tender reference number
Not available
Description

Information and communication programme to promote European butter in Japan, South Korea; P.R. China and Taiwan 2026-2028", in order to: - Inform about the qualities (essentiality, naturalness, taste, etc.) of European butter to to increase the level of knowledge, improve the image and reputation of European butter among the targets of the action. - Support exports of European butter and increase the market shares in the target countries.

Submission Method
Electronic via:
https://cniel.achatpublic.com/sdm/ent/gen/index.do
Tenders may be submitted
Electronic submission: required
https://cniel.achatpublic.com/sdm/ent/gen/index.do
Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
Not available
Conditions for opening tenders (date)
Not available
Place of performance
Not available
Award method
Criterion:
Type: quality
Description: Technical merit of the offer: weighted criterion - /60 Sub-criteria a. Response to demand, justification, relevance of strategy to targets and markets - weighted criterion - /20 b. Quality of the proposal, quality of the actions and timing of the programme - criterion weighted - /20 8 c. Quality and content of the proposed tools in relation to the actions - criterion weighted - /10 d. Relevance of the creative orientations in line with the actions envisaged and the objectives targeted: weighted criterion - /10
Weight (percentage, exact): 60
Criterion:
Type: quality
Description: 3.‘Quality of the proposed organisation": criterion weighted - /15 Structure of the agency and skills of the teams to carry out the contract services, project organisation and coordination and management structure specific to a programme targeting several markets
Weight (percentage, exact): 15
Criterion:
Type: cost
Description: 2.‘Budget': criterion weighted - /25 Accuracy of the budget; breakdown of the budget in relation to the actions, countries and, in particular, the expected results; compliance with the agency's fee criteria mentioned in the consultation rules
Weight (percentage, exact): 25
Estimated value
2,199,000.00 EUR
Final contracted value
Not available
Award of contract
Not available
Prior information
Contract
Award
Footnote - legal notice

This content published on this page is meant purely as an additional service and has no legal effect. The Union's institutions do not assume any liability for its contents. The official versions of the relevant tendering notices are those published in the Supplement of Official Journal of the European Union and available in TED. Those official texts are directly accessible through the links embedded in this page. For more information please see Public Procurement Explainability and Liability notice.