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Published27/01/2025
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Today15/02/2025
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Deadline21/03/2025
Utilities
Information and communication programme to promote European butter in Japan, South Korea, P.R. China and Taiwan 2026-2028
Information and communication programme to promote European butter in Japan, South Korea; P.R. China and Taiwan 2026-2028", in order to: - Inform about the qualities (essentiality, naturalness, taste, etc.) of European butter to to increase the level of knowledge, improve the image and reputation of European butter among the targets of the action. - Support exports of European butter and increase the market shares in the target countries.
https://cniel.achatpublic.com/sdm/ent/gen/index.do
https://cniel.achatpublic.com/sdm/ent/gen/index.do
Type: quality
Description: Technical merit of the offer: weighted criterion - /60 Sub-criteria a. Response to demand, justification, relevance of strategy to targets and markets - weighted criterion - /20 b. Quality of the proposal, quality of the actions and timing of the programme - criterion weighted - /20 8 c. Quality and content of the proposed tools in relation to the actions - criterion weighted - /10 d. Relevance of the creative orientations in line with the actions envisaged and the objectives targeted: weighted criterion - /10
Weight (percentage, exact): 60
Criterion:
Type: quality
Description: 3.‘Quality of the proposed organisation": criterion weighted - /15 Structure of the agency and skills of the teams to carry out the contract services, project organisation and coordination and management structure specific to a programme targeting several markets
Weight (percentage, exact): 15
Criterion:
Type: cost
Description: 2.‘Budget': criterion weighted - /25 Accuracy of the budget; breakdown of the budget in relation to the actions, countries and, in particular, the expected results; compliance with the agency's fee criteria mentioned in the consultation rules
Weight (percentage, exact): 25
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