Publications Office of the EU
Purchase of advertising space and media advice, media planning - EU tenders
DisplayCustomHeader
MyPortal
Language Selector
English
BasketSummary
Procurement Detail Actions Portlet

Utilities

Procurement Detail Actions Portlet
OP Portal - Procurement - Details

This page contains content generated automatically to improve findability and accessibility

- indicates text translated automatically in your browsing language

Purchase of advertising space and media advice, media planning

Overview
  • Published
    02/05/2025
  • Deadline
    10/06/2025
  • Opening of tenders
    10/06/2025
  • Awarded
    08/09/2025
  • Today
    09/05/2026
Status
Awarded
Type of contract
Services
Subject for Renewal
Yes
Buyer
Département de la Vendée
Place of performance
NUTS code: Multiple place of performance
Location of buyer
NUTS code: FRG05 Vendée
Business sector (Main CPV)
79341100 Advertising consultancy services
Total estimated contract value (excluding VAT)
800,000.00 EUR
Total final contract value (excluding VAT)
5,600,000.00 EUR
Procedure details
Tender reference number
2025CG-A0013
Description

It is a framework agreement with single-awarded order forms concluded without a minimum amount and with a maximum annual amount of 1 400 000 euro(s) excluding VAT. The needs concern the purchase of advertising space and media advice with the provision of a media planning (strategic analysis, proposal of a media and/or non-media plan), for the promotion operations of the Department of Vendée. Depending on the nature of the subject or the geographical position of the event, the spaces may be purchased in various general or specialised media: press, radio, television, cinema, telephone directory, internet and digital or billboards. The services may also concern communication outside the media (street marketing operations, etc.)

Submission Method
Electronic via:
https://www.marches-publics.info/mpiaws/index.cfm?fuseaction=demat.termes&IDM=1640966
Tenders may be submitted
Electronic submission: required
https://www.marches-publics.info/mpiaws/index.cfm?fuseaction=demat.termes&IDM=1640966
Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
The procurement involves the establishment of a framework agreement
Conditions for opening tenders (date)
10/06/2025 17:05
Place of performance
FRG05 Vendée
FR France
CPV code

79341100 - Advertising consultancy services

79341400 - Advertising campaign services

79341200 - Advertising management services

Award method
Criterion:
Type: quality
Description: Valeur technique
Weight (percentage, exact): 60
Criterion:
Type: price
Description: Prix
Weight (percentage, exact): 40
Estimated value
800,000.00 EUR
Final contracted value
5,600,000.00 EUR
Award of contract
Official name: EUROPEAN DIGITAL GROUP
Postal address:
Town: Paris
Postal code: 75008
Country:
Documents
Prior information
Contract
Award
Footnote - legal notice

This content published on this page is meant purely as an additional service and has no legal effect. The Union's institutions do not assume any liability for its contents. The official versions of the relevant tendering notices are those published in the Supplement of Official Journal of the European Union and available in TED. Those official texts are directly accessible through the links embedded in this page. For more information please see Public Procurement Explainability and Liability notice.