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Implementation, optimisation and support of paid referencing campaigns for CY Cergy Paris Université - EU tenders
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Implementation, optimisation and support of paid referencing campaigns for CY Cergy Paris Université

Overview
  • Awarded
    30/09/2026
  • Today
    12/10/2026
Status
Awarded
Type of contract
Services
Subject for Renewal
No
Buyer
CY Cergy Paris Université
Place of performance
NUTS code: Multiple place of performance
Location of buyer
NUTS code: FR108 Val-d’Oise
Business sector (Main CPV)
79340000 Advertising and marketing services
Total estimated contract value (excluding VAT)
Not available
Total final contract value (excluding VAT)
900,000.00 EUR
Procedure details
Tender reference number
2026CYCPU0S16
Description

The purpose of this contract is to set up, optimise and support paid internet referencing campaigns for CY Cergy Paris Université aimed at achieving the various objectives set for the year, according to the budget allocated to each of the components and to the university. The aim is to recruit students, contribute to the awareness of training courses and increase qualified traffic to the sites of the CY galaxy. Expectations are specific to the implementation of paid webmarketing campaigns to promote training and branding of components and the university to their respective targets, with the aim of recruiting them.

Submission Method
Not available
Tenders may be submitted
Not available
Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
The procurement involves the establishment of a framework agreement
Conditions for opening tenders (date)
Not available
Place of performance
FR France
FR108 Val-d’Oise
CPV code

79340000 - Advertising and marketing services

79342000 - Marketing services

Award method
Criterion:
Type: quality
Description: Critère n°1 : Valeur technique appréciée au regard du mémoire technique Sous-critère 1.1 : Compréhension des enjeux Sous-critère 1.2 : Qualité de la stratégie, des leviers proposés et de la démarche d’optimisation continue Sous-critère 1.3 : Qualité de la méthodologie de pilotage et de mise en oeuvre des campagnes Sous-critère 1.4 : Qualité des livrables et du reporting
Weight (percentage, exact): 40
Criterion:
Type: price
Description: Critère n°2 : Prix du BPU au regard du devis caché
Weight (percentage, exact): 50
Criterion:
Type: quality
Description: Critère n°3 : Qualité de mesures mise en place dans l’exécution des prestations objet de la consultation visant la sobriété numérique (démarche d’éco-conception des contenus, limitation des formats énergivores, optimisation des landing pages)
Weight (percentage, exact): 5
Criterion:
Type: quality
Description: Critère n°4 : Qualité des engagements en faveur de l’insertion professionnelle dans l’exécution des prestations objet de la consultation en intégrant des personnes éloignées de l’emploi (demandeurs d’emploi de longue durée, bénéficiaires du RSA, jeunes sans qualification, travailleurs handicapés)
Weight (percentage, exact): 5
Estimated value
Not available
Final contracted value
900,000.00 EUR
Award of contract
Official name: SAS ACTI
Postal address:
Town: Lyon
Postal code: 69007
Country:
Documents
Prior information
Contract
Award
Footnote - legal notice

This content published on this page is meant purely as an additional service and has no legal effect. The Union's institutions do not assume any liability for its contents. The official versions of the relevant tendering notices are those published in the Supplement of Official Journal of the European Union and available in TED. Those official texts are directly accessible through the links embedded in this page. For more information please see Public Procurement Explainability and Liability notice.